The Creative Brief

LG ‘The Young and the Connected’

Dan — Thu, 29 Jul 2010 13:50:34 +0000

The Young and the Connected is an online soap opera spoof centered around the lives of vapid but socially connected and well-proportioned young folks. Sponsored by LG and created Rainy Kelly Campbell UK, the project was mysteriously pulled before it’s closure. But who cares? While neither I nor you have the interest in sorting through the webisodes, it won’t hurt to browse through these funny idents.

From Brand Flakes for Breakfast.

Elaine’s Bagels

Dan — Thu, 29 Jul 2010 03:52:09 +0000

Photoshop wizardry that makes bagels look absolutely scrumptious in these ads by Squid Ink USA.

And I don’t even like bagels, which clearly are the high maintenance cousins of donuts. You gotta love the simplicity of donuts. With bagels, you’ve gotta have a knife around to cut ‘em in half, then you’ve gotta have some cream cheese available to spread around, then you have to chew a billion times just so they’re soft enough to go down the pipes, then you have to slap yourself for not buying donuts which would’ve saved yourself all the trouble. Really, eating bagels is like self-flagellation compared to eating donuts. They’re like celery… you’d die of starvation if you were stuck on an island with them. Boy, this is going off on a tangent. Yeah… bagels are lame. From Ads of the World.

Levi’s ‘Walk Across America’: The Making Of

Dan — Wed, 28 Jul 2010 14:00:10 +0000

A true viral, millions of folks have already seen the Levi’s-sponsored ‘Walk Across America’ stop-motion video. The video took 14 days and 2,770 still shots from a Canon EOS 5D Mark II. To make up for being late to the game, I give you the Making Of as a bonus.

From The Daily Mail. PS: The video’s’ soundtrack is “Home” by the incredible Edward Sharpe & The Magnetic Zeros, who clocked in at #2 on my favorite albums of 2009.

The Sucker Punch Trailer

Dan — Tue, 27 Jul 2010 05:07:12 +0000

Hot off the frickin’ press: The Zack Snyder directed film (Watchmen, 300) that made waves at Comic-Con. Described as “Alice in Wonderland with machine guns,” do you really need any more reason to buy a ticket?

From EW.

Cyriak ‘Cows & Cows & Cows’

Dan — Tue, 27 Jul 2010 04:58:16 +0000

Cyriak Harris returns with more of his twisted brand of dementia. I love his stuff so much, I worry what that says about me. From Motionographer.

See more great Cyriak work.

Dentyne Pure ‘Epic Rap Battle’

Dan — Mon, 26 Jul 2010 13:48:16 +0000

Rhett & Link are back in the saddle, using Dentyne Pure to fund a video rap battle.

It’s Friday

Dan — Fri, 23 Jul 2010 13:50:35 +0000

Renault Clio ‘Traffic Light’

Dan — Fri, 23 Jul 2010 13:47:12 +0000

The Cranberries’ “Zombie” has never been used to greater comedic effect.

Excellent work by Publicis Frankfurt.

Smarties ‘Blue Cat’

Dan — Thu, 22 Jul 2010 05:00:05 +0000

If you’re thinking, “I’m interested in how JWT Toronto creatively executes a spot for Smarties featuring a blue cat,” click on the video directly below.

If you’re thinking, “You know what Dan, a talking blue cat that has magical Smarties powers is just too conventional for me,” watch the fan-made remix below that.

Pilot Extrafine ‘Lego Tattoo’

Dan — Thu, 22 Jul 2010 04:05:35 +0000