From t-minus.

Here are other recaps/results from the campaign:

• The Old Spice Social Media Campaign by the Numbers (Mashable)
• We Are Social’s Old Spice Analysis (We Are Social)
• The Old Spice Campaign Generated 35 Million Views in Seven Days (ClickZ)

It’s so long, in fact, that I can only show it after the jump.

It works for me. It replicates the experience so well, I don’t want to go anywhere near the damn thing.

Former Thought District intern (who became our Graphic Designer, then Art Director) Dustin Tomes has updated his webfolio (The UberFarm) with some sweet new work. He’s now playing with the big boys as an Interactive Art Director at Crispin Porter + Bogusky. ‘Ole Dust, ya done did us proud.

Just noticed that one of my favorite designers dropped a new site. iamalwayshungry, now on it’s seventh version, is now up and ready to be eyeballed. Nessim Higson is definitely one guy that takes exception to the generalization that agency and designer sites are rarely updated, this new edition contains a bunch of new work that, as usual, looks like no one else’s.

The site also, however, falls entirely into the cliche that agency and designer websites are less than intuitive to navigate. What saves Ness on this catch is that he’s aware of it. Flaunts it even, noting that perhaps all too often now we’re worried about standards and usability, especially with the onset of Web 3.0. IAAH takes a different tack: it’s all about the process, the evolution. More than anyone else I’ve seen, this portfolio is full of sketches as well as finished work, rejected versions, experiments, musings, etc. He’s always linked back to the previous versions, so one could spend a whole afternoon sifting back through a whole history. Good stuff. And I suppose I should be checking back soon, because it’s already noted that v7 is temporary, and the next big thing is gonna be coming.

The world’s largest vehicle gets its own music video in this viral from Rather Good. Mining machine? Nah. Try KILLER OF WORLDS.

If I walked into McDonald’s and found out the McNuggets were discontinued… my world would be officially over. CP+B captures a similar reaction in their brilliant Whopper Freakout campaign.

There’s nothing better than an ad for higher education that contains copy fit for the lower bowels of our educational system. But I’m not sure what’s funnier… that, or the fact that you can earn a degree in ‘More.’

Me: How did you die?

Thomas: Stabbed.

Me: Haha!!! Stupid bitch.

Thomas: …

Me: Did it hurt, pansy?

Thomas: Lee.

Me: Are you in heaven or hell?

Thomas: Yes.

Tinman is a new original series that reimagines the Wizard of Oz. I’m sure the show won’t be all that great, but this teaser site is done very, very well.

When people talk about million dollar websites, this is what they mean. Le Courage is a good first place to stop, with amazing visuals mixed with interactive environments. Particularly impressive is the first one, End of the World, and the last one, The Setting Sun. You can also view various commercials (all well-done) in La Publicite, watch the origins of Stella in (duh) L’Origine, and pour your own perfect Stella in L’Etranger.  Overall, the site is beautiful, impressive, and a true environment to get lost in.