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Levi's Walk Across AmericaA true viral, millions of  folks have already seen the Levi’s-sponsored ‘Walk Across America’ stop-motion video. The video took 14 days and 2,770 still shots from a Canon EOS 5D Mark II. To make up for being late to the game, I give you the Making Of as a bonus.

From The Daily Mail. PS: The video’s’ soundtrack is “Home” by the  incredible Edward Sharpe & The Magnetic Zeros, who clocked in at #2 on my favorite albums of 2009.

Sucker Punch TrailerHot off the frickin’ press: The Zack Snyder directed film (Watchmen, 300) that made waves at Comic-Con. Described as “Alice in Wonderland with machine guns,” do you really need any more reason to buy a ticket?

From EW.

Briefed by Dan on July 27th, 2010 - Categories: Advertising,Animation,Art Direction,Awesome,Video,Viral,Visually Stunning | - Comments (1)

Cyriak Harris returns with more of his twisted brand of dementia. I love his stuff so much, I worry what that says about me. From Motionographer.

See more great Cyriak work.

Briefed by Dan on July 26th, 2010 - Categories: Art,Art Direction,Awesome,Short Film,Video,Viral,Visually Stunning,WTF | - Comments (0)

Rhett & Link are back in the saddle, using Dentyne Pure to fund a video rap battle.

Briefed by Dan on July 26th, 2010 - Categories: Advertising,Art Direction,Copywriting,Funny,Video,Viral | - Comments (0)

Old Spice Video ResponsesWell, I watched every single one. Yes, every single one of the 25 gajillibajillion Old Spice Response videos featuring everyone’s favorite towel-wearing, cake-making, kitchen-building, swan-diving, beast of a man who wears an array of wonderfully-scented Old Spice products.

As I stated before, I was hoping Wieden and Kennedy (the brainchilds behind these Old Spice commercials) would try not to overexpose Isaiah Mustafa and desensitize us to the campaign. So what do they do? They let Isaiah hold a video conversation with THE ENTIRE INTERNET.

But somehow… it worked. As quickly as it began, it ended and I actually found myself wanting more. Brilliantly written, it would have been quite a scene to be in the war room as the busy copywriters and creative team blitzed and poured over every relevant post, comment or tweet, then quickly rushed Isaiah onset to majestically translate every single response.

The Man Your Man Could Smell Like talks to regular joes, his real-life daughter (Re: Haley), flirts with Demi Moore (Re: @mrskutcher), joshes with Twitter, and even dogs on rival ad agency Crispin Porter and Bogusky’s Subservient Chicken campaign. Which, when all is said and done, could prove to be the inferior viral marketing campaign based on the latest numbers and opinions. Enjoy.

HP kills a tree and dumps a 100 gallons of ink in their new viral effort. The sequel to the original HP video created by talented duo Tom Wrigglesworth and Matt Robinson, the new one is officially commissioned by HP this time. I have to agree with the commenters on Creative Review; the new one reeks of corporate influence and lacks the magic of the original.

Briefed by Dan on July 7th, 2010 - Categories: Advertising,Animation,Art,Art Direction,Design,Soundtrack,Video,Viral | - Comments (0)

With yet another solid Old Spice outing, I can only hope that this wonderful Old Spice mirth and nonsense continues as it is: Short, absurd, clever advertising. God forbid there is an offshoot or television spinoff or some other crass, poorly conceived attempt to cash in.

Keep the bar high and leave it a slow drip, Old Spice and W+K. Please.

Briefed by Dan on July 7th, 2010 - Categories: Advertising,Awesome,Copywriting,Funny,Video,Viral,WTF | - Comments (1)

Got a whole 10 minutes? Watch this. Don’t complain! The history of the world takes some time.

Blu is known for their fantastic wall painting animations and this is their latest, most ambitious effort yet.  Submitted by Nate C.

Briefed by Dan on July 7th, 2010 - Categories: Advertising,Animation,Art,Art Direction,Design,Video,Viral,Visually Stunning | - Comments (2)

Man of men Isaiah Mustafa walks us through the creation of the new Old Spice ad on G4′s excellent Attack of the Show. Yet again, the spot is supposedly CGI-free.

Other revelations? Prosthetic legs, real power tools, harnesses, and man-made waterfalls. The only thing he refuses to reveal is how he ends up in jeans at the end. My theory? The “jean legs” are fake and he’s standing behind them.

Fresh off winning Best Commercial of the Year at Cannes , Old Spice returns with the sequel to The Man Your Man Could Smell Like.

Awesome.

Good to see you again, Isaiah Mustafa.

Briefed by Dan on June 30th, 2010 - Categories: Advertising,Awesome,Copywriting,Funny,Video,Viral | - Comments (1)