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LG The Young and the ConnectedThe Young and the Connected is an online soap opera spoof centered around the lives of vapid but socially connected and well-proportioned young folks.  Sponsored by LG and created Rainy Kelly Campbell UK, the project was mysteriously pulled before it’s closure. But who cares? While neither I nor you have the interest in sorting through the webisodes, it won’t hurt to browse through these funny idents.

From Brand Flakes for Breakfast.

Briefed by Dan on July 29th, 2010 - Categories: Advertising,Art Direction,Funny,Social Media,Technology,Video | - Comments (0)

Levi's Walk Across AmericaA true viral, millions of  folks have already seen the Levi’s-sponsored ‘Walk Across America’ stop-motion video. The video took 14 days and 2,770 still shots from a Canon EOS 5D Mark II. To make up for being late to the game, I give you the Making Of as a bonus.

From The Daily Mail. PS: The video’s’ soundtrack is “Home” by the  incredible Edward Sharpe & The Magnetic Zeros, who clocked in at #2 on my favorite albums of 2009.

Sucker Punch TrailerHot off the frickin’ press: The Zack Snyder directed film (Watchmen, 300) that made waves at Comic-Con. Described as “Alice in Wonderland with machine guns,” do you really need any more reason to buy a ticket?

From EW.

Briefed by Dan on July 27th, 2010 - Categories: Advertising,Animation,Art Direction,Awesome,Video,Viral,Visually Stunning | - Comments (1)

Cyriak Harris returns with more of his twisted brand of dementia. I love his stuff so much, I worry what that says about me. From Motionographer.

See more great Cyriak work.

Briefed by Dan on July 26th, 2010 - Categories: Art,Art Direction,Awesome,Short Film,Video,Viral,Visually Stunning,WTF | - Comments (0)

Rhett & Link are back in the saddle, using Dentyne Pure to fund a video rap battle.

Briefed by Dan on July 26th, 2010 - Categories: Advertising,Art Direction,Copywriting,Funny,Video,Viral | - Comments (0)

Renault Clio Traffic LightThe Cranberries’ “Zombie” has never been used to greater comedic effect.

Excellent work by Publicis Frankfurt.

Briefed by Dan on July 23rd, 2010 - Categories: Advertising,Auto,Awesome,Funny,Soundtrack,Video | - Comments (0)

If you’re thinking, “I’m interested in how JWT Toronto creatively executes a spot  for Smarties featuring a blue cat,” click on the video directly below.

If you’re thinking, “You know what Dan, a talking blue cat that has magical Smarties powers is just too conventional for me,” watch the fan-made remix below that.

Briefed by Dan on July 22nd, 2010 - Categories: Advertising,Awesome,Candy,Copywriting,Funny,Video,WTF | - Comments (0)

Sorry Canal+, but Inception’s hallway fight scene (which required a 500-person crew and took three weeks to shoot) blows away your sad little attempt at set-tilting. C’mon media planners…  you should’ve anticipated Christopher Nolan’s greatness.

Briefed by Dan on July 20th, 2010 - Categories: Advertising,Art Direction,Video | - Comments (0)

diesel disconnect campaignFiat joins forces with Diesel to launch the limited edition Fiat 500. The campaign encourages folks to “disconnect” from their online social lives and experience social media behaviors out there in the real world. As evidenced by the sex and potty humor, this spinoff campaign fits right in with Diesel’s current Be Stupid campaign. Which is kind of stupid.

Sent by Kevin Fuller.

Old Spice Video ResponsesWell, I watched every single one. Yes, every single one of the 25 gajillibajillion Old Spice Response videos featuring everyone’s favorite towel-wearing, cake-making, kitchen-building, swan-diving, beast of a man who wears an array of wonderfully-scented Old Spice products.

As I stated before, I was hoping Wieden and Kennedy (the brainchilds behind these Old Spice commercials) would try not to overexpose Isaiah Mustafa and desensitize us to the campaign. So what do they do? They let Isaiah hold a video conversation with THE ENTIRE INTERNET.

But somehow… it worked. As quickly as it began, it ended and I actually found myself wanting more. Brilliantly written, it would have been quite a scene to be in the war room as the busy copywriters and creative team blitzed and poured over every relevant post, comment or tweet, then quickly rushed Isaiah onset to majestically translate every single response.

The Man Your Man Could Smell Like talks to regular joes, his real-life daughter (Re: Haley), flirts with Demi Moore (Re: @mrskutcher), joshes with Twitter, and even dogs on rival ad agency Crispin Porter and Bogusky’s Subservient Chicken campaign. Which, when all is said and done, could prove to be the inferior viral marketing campaign based on the latest numbers and opinions. Enjoy.