I don’t know where to begin with this one. Suffice to say, I’m now intrigued about this Minecraft game.

Coca-Cola follows up their magnificent Happiness Machine with the Happiness Truck, which hits the streets of Rio de Janeiro to deliver – what else? Happiness.

Love this campaign.

By Definition 6.

How does Ireland’s largest bookmaker, Paddy Power, promote its new iPhone app?

With tongue planted firmly in cheek, a barrage of great one-word copy and a dash of homoeroticism. Losing your life’s savings on the go has never been so cool!

You’ll want to take a shower after seeing these hot, sexy new Subaru Forester ads featuring near-naked (aren’t they always near-naked?) sumo hunks.

Well-executed and fun, but I’m a bit disappointed in the sumo tie-in. Really? It’s because the car is Japanese? That’s it? No line about “heavy-duty performance” or some other one-liner?

Oh well. By DDB Canada.

One of the most amazing videogame trailers I’ve ever seen, and it just may be the most controversial.

Dead Island is a “survival horror first-person shooter with RPG elements” slated for release in 2011 for Xbox 360, PS3 and PC.

I’m keeping my eye on this one. Awesome find by Kevin.

This is great.

A trailer for an award-winning short film by Johannes Nyholm. My artsy film critic take?

“The unique dichotomy between the clumsiness of inebriated adults and the gleefully untethered id of babies unaware of even the most basic social norms has has never been more clearly communicated in such short-form. Bravo!”

The latest ad for Harley-Davidson is nice, albeit a bit annoying in the audio department. The real news is it represents the first public effort by agency Victor & Spoils after Harley shockingly got fired by their previous agency, long-time partner Carmichael Lynch. And if you hadn’t heard, Victors & Spoils is an agency featuring some amazing talent (including top talent from Crispin Porter + Bogusky) that caused a tense wave in the industry because it works off of crowdsourcing principles. This ad was conceptualized by a “passionate amateur.”

Decent stuff. But it pales to classic Carmichael work. The one below, in particular, is still one of my favorite ads of all time.

The unbeatable Nike and Wieden + Kennedy team return with Throwdown, a highly watchable tour de sport featuring numerous athletes engaging in a friendly “sport off”.

The spot promotes Nike’s Free line. Besides being false advertising (the shoes are not free), the line promotes natural movement and simulate barefoot running.

Me like.

In what has been old hat (delightful, delightful old hat), Skittles and agency TBWA\Chiat\Day continue to crank out good, dumb fun.

Because they’re so random, varied and stupid, the spots don’t seem to lose steam like the Old Spice The Man Your Man Could Smell Like spots, which focus on a single character in new situations.

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