How does Ireland’s largest bookmaker, Paddy Power, promote its new iPhone app?

With tongue planted firmly in cheek, a barrage of great one-word copy and a dash of homoeroticism. Losing your life’s savings on the go has never been so cool!

Sony launches the Xperia PLAY by fitting their trademark green ‘bot’ character with opposable thumbs. Let’s just say they don’t look like thumbs (in other words, they look like two wieners. I want you to think that when you watch this ad. It makes it a whole lot more fun).

The new phone literally appears to blend a phone with the PSP, with a neat slide-out videogame controller. Based on the success of this phone, look for a litany of copycat hybrids in the future like a phone/protractor, phone/blood-tester, and a phone/4-ply toilet paper dispenser.

Yay! We can finally ditch all our cardboard technological devices. It’s about freaking time. Good conceptual work (at least visually) by VCCP.

Did your dumb ass lose track of your phone? Did it slip between the couch cushions? Did you leave it the bathroom? Did your fatass dog swallow it? If you’re within earshot and you have nary a significant other or friend to call it for you, ICantFindMyPhone.com is for those of you of the forgetful variety. In other words, this site is perfect for me.

I’m going to bookmark it on my smartphone so whenever I’m on the go and I lose my ph– wait a second… nevermind.

Apps apps apps. It’s all anyone talks about these days. Truth of the matter is, 98.76% of them are utterly worthless. But this is one I would actually download. Like a virtual game of hot potato (only you want to be stuck with the potato), you must find and “capture” a MINI hidden in town. Once within 50 meters, you can capture it but anybody else within 50 meters of you can steal it. If you have it by the end of the promo, you win a real MINI Countryman. Awesome! I would find a 60 meter wide pond with sharks in it and take a boat dead center and drop anchor. By Jung von Matt Stockholm.

…and the commercialization of Antoine Dodson begins. Scooped from Paul.

Jack Black stars in this refreshing “commercial-within-a-commercial” spot that actually makes me want to see a Gulliver’s Travels movie.

By Fallon, London.

A three-part campaign (two shown here) centered on David Hasselhoff and an oscillating fan. Only in advertising folks. Only in advertising.

By Leo Burnett.

Vodafone utilizes anamorphic art (images only seen from a certain perspective) to great effect. The style has been around forever, but recently it’s been popularized by folks like Julian Beever.

Trippy! By Colenso, BBDO.

Google’s not done with the “search stories” campaign they debuted during the Super Bowl.  The new spots easily run the risk of being redundant (and to a tiny extent, they are), but each retains just enough charm and slice of life to keep things fresh.

Great work by Google’s in-house agency, Google Creative Labs.