The Creative Brief » Sports

Adidas Basketball ‘Fast Don’t Lie’ Campaign

Dan — Thu, 21 Oct 2010 04:06:23 +0000

Basketball season is finally here. Let’s boot this baseball bullshit out the window and make way for a real sport. To celebrate the new season, Adidas is launching new shoes for Derrick Rose and Dwight Howard with a campaign featuring… Ken Jeong? Damn right. Turns out I’m not the only Koreasian who has a hunger for the court and is a self-made billionaire.

Hot shiz by 180 LA with more to come.

Old Spice ‘Bear’

Dan — Mon, 13 Sep 2010 17:53:01 +0000

It’s getting to the point where it’s absurd for me to offer any introductory copy to Old Spice ads.

All ya gotta do is watch. And enjoy.

By W+K.

Old Spice ‘Raven’

Dan — Thu, 09 Sep 2010 13:50:11 +0000

Some more Old Spice genius, just in time for the football season and featuring everyone’s favorite linebacker who was acquitted on murder charges!

Jk, Ray Lewis. You’re on my fantasy team. Do work, son.

By W+K.

YMCA Billboard

Dan — Mon, 23 Aug 2010 13:53:06 +0000

By TBWA Vancouver.

Kenny Powers & K-Swiss

Dan — Wed, 18 Aug 2010 03:44:28 +0000

Props to 72andSunny for recognizing the selling power of Kenny Powers (played by the incomparable Danny McBride) of HBO’s funny Eastbound and Down. The K-Swiss/Kenny Powers combo began with a bang; a hilarious, uncensored and crass bang hosted on Funny Or Die. After that comes some traditional broadcast commercials that, while censored and not quite the level the viral, still manage to be better than 90% of the ads out there.

As BrandFreak describes, the campaign is already making an impact. I’m glad… it’s good to see a campaign that uses bukkake as a comedic vehicle find success.

And for those of you who are unfamiliar w/Kenny Powers (first of all, punch yourself), I’ve posted some of his greatest hits at the bottom of this post. The new season premieres September 26th!

It’s Friday

Dan — Fri, 25 Jun 2010 14:08:04 +0000

SportChek Campaign

Dan — Wed, 23 Jun 2010 13:55:29 +0000

Like the ads for FirstBank posted previously, agency Bos shows us what happens if you don’t use the services of “said client.” Of course, to hilarious effect.

From AdFreak.

Wilson ‘Feel More’

Dan — Mon, 21 Jun 2010 13:54:11 +0000

There’s nothing particularly interesting about this Wilson ad with Roger Federer. Except when you listen to it without the visuals.

NHL ‘No Words’

Dan — Thu, 10 Jun 2010 03:47:50 +0000

The NHL takes a page from the NBA’s excellent Where Amazing Happens campaign with its own moving, sentimental piece. A bit derivative, but good work Young & Rubicam.

Adidas Originals ‘Star Wars Cantina’

Dan — Thu, 10 Jun 2010 03:22:35 +0000

Cameos abound in this slick long-form World Cup spot. Even Harrison Ford makes an appearance!

By AdAge finalist for Agency of the Year, Sid Lee.