Energizer introduces a series of entertaining animated vignettes highlighting their “ability to last longer.” Why the quotations? The videos cite nice figures, such as “lasts 65% longer”, or “20 hours longer”. But the videos aren’t comparing Energizer batteries to the competition (as you would assume), but to Energizer’s own line of batteries. The beauty of fine print, ladies and gentleman! Oh well. Fun stuff that is probably TBWA’s first campaign for Energizer since they won the global biz.

I don’t typically post showreels on this blog. But when you have a one the best in the biz putting together an incredible reel, you do it. The Mill is a fantastic production and special effects company behind some of this blog’s favorite ads, including Das Handwerk’s Craft, Adidas’ Star Wars Cantina, DirecTV’s Opulence, and yes, even Nike’s Write the Future and Old Spice’s The Man Your Man Could Smell Like.

Much love.

Axe’s new Excite will make angels want to renounce Christ. Or at least that’s the blasphemous description of this ad by BBH.

Ya gotta love the choir singing “Sexy Booooy”. From Fuller.

Sorry Dos Equis, but The Most Interesting Man in the World can’t light a candle to Heineken and The Coolest Man in the World. Or at least that’s what this man appears to be in this epic 90-second masterpiece that kickstarts Heineken’s new global campaign and tagline, “Open Your World.”

Via Popsop.

Emoticon Boy is unhappy. Emoticon Boy is mean. Emoticon Boy is now in one of the best ads I’ve seen this year.

Big budget, big fun, and great music courtesy of Queen for South Africa’s new player in the cellular market, 8ta (a name based on “heita”, which means hello).

Fantastic work by McCann Erickson, South Africa.

Another fun spin on the evolution concept, though this time with some clever animation and some yodeling.

I love me some yodeling.

Smile-inducing work for the new 2011 Volkswagen Jetta that combines a fun soundtrack, a likeable stooge and smart editing.

By Deutsch LA.

Burger King rolls out their new breakfast menu with a manly anthem, flute melodies and a man hilariously jumping out a 2nd story window. Another solid effort by the fine folks over at CP+B, who seem to specialize in manthem’s.

From AdFreak.

For their biggest brand launch in 8 years, Walkers hires the services of Lionel Richie. I approve.

By AMV BBDO. From Talking Retail.

Clemenger BBDO recognizes that everything is better in slow motion.

Even asscrack.