The Young and the Connected is an online soap opera spoof centered around the lives of vapid but socially connected and well-proportioned young folks.  Sponsored by LG and created Rainy Kelly Campbell UK, the project was mysteriously pulled before it’s closure. But who cares? While neither I nor you have the interest in sorting through the webisodes, it won’t hurt to browse through these funny idents.

Fiat joins forces with Diesel to launch the limited edition Fiat 500. The campaign encourages folks to “disconnect” from their online social lives and experience social media behaviors out there in the real world. As evidenced by the sex and potty humor, this spinoff campaign fits right in with Diesel’s current Be Stupid campaign. Which is kind of stupid.

Sent by Kevin Fuller.

Well, I watched every single one. Yes, every single one of the 25 gajillibajillion Old Spice Response videos featuring everyone’s favorite towel-wearing, cake-making, kitchen-building, swan-diving, beast of a man who wears an array of wonderfully-scented Old Spice products.

As I stated before, I was hoping Wieden and Kennedy (the brainchilds behind these Old Spice commercials) would try not to overexpose Isaiah Mustafa and desensitize us to the campaign. So what do they do? They let Isaiah hold a video conversation with THE ENTIRE INTERNET.

But somehow… it worked. As quickly as it began, it ended and I actually found myself wanting more. Brilliantly written, it would have been quite a scene to be in the war room as the busy copywriters and creative team blitzed and poured over every relevant post, comment or tweet, then quickly rushed Isaiah onset to majestically translate every single response.

The Man Your Man Could Smell Like talks to regular joes, his real-life daughter (Re: Haley), flirts with Demi Moore (Re: @mrskutcher), joshes with Twitter, and even dogs on rival ad agency Crispin Porter and Bogusky’s Subservient Chicken campaign. Which, when all is said and done, could prove to be the inferior viral marketing campaign based on the latest numbers and opinions. Enjoy.

I usually can’t stand case study videos. But here’s one from students for the 2010 Future Lions competition (by students Nicolai Villads, Peter Ammentorp and Interactive Designer Raul Montenegro) about a mobile app that doesn’t seem so impressive at first glance. However, it won me over in the way it creates a complete experience. By doing more than just creating a “whining baby” app and incorporating other friends, their phones and their social networks, the app creates a real metaphor for the usefulness of Durex condoms.