Dutch Playmate and fetish model Ancilla Tilla titillates with a rousing strip tease before… well, I won’t give it away, but it isn’t pretty. From Revolver Media, Rotterdam for Wakker Dier, a Dutch non-profit organization for animal protection. As engaging as it is, advertising that compares humans to animals (of which PETA is famous for) is not only ridiculous, but a large reason why people have such negative opinions of animal welfare organizations. I understand they need to gather attention to their cause, but creating messages that shock are weak in concept and inevitably leave a bitter taste behind.

Normally, PETA makes absurd comparisons between animals and humans. This one works because it’s somewhat shocking, funny, and executed well.

Brilliant, stunning, and jarring journey through the lifecycle of a simple can, tossed aside. Recycle bitches. Created by Jellyfish.