The Creative Brief » Saatchi & Saatchi

Fruit Gushers ‘Defused’

Dan — Mon, 12 Jul 2010 13:37:24 +0000

I’ve never had a gusher that didn’t gush. But I have had a pack of Shark Bites without a Great White. A poor boy’s dream died a little that day…

Who Killed the Kid Cudi Video?

Dan — Tue, 23 Mar 2010 14:54:14 +0000

If you haven’t heard of Kid Cudi, please punch yourself until you lose consciousness. After you come to, just know that he’s a peddler of hot beats and is an accomplished hip hop artist and remixer. I always felt he was sort of a poor man’s Kanye West, only without the ego. Until now.

You see, talented production company MegaForce created an amazing video for Kid Cudi’s collab with MGMT and Ratatat that defied convention with its feats of perspective trickery. Watch it here.

All is good right? Nope. Kid Cudi decided to go with the alternate video above that doesn’t so much as defy convention, but define it. Obviously, Megaforce was none too pleased about his decision. A scan of their Twitter feed found this sentiment:

Thankfully, not all was lost, as Megaforce still has been able to peddle their fine video techniques into other areas, such as this wonderful campaign for Orange.

UPDATE: After fans pitched a fit, Kid Cudi has decided to christen the Megaforce video as the official one, thus ruining the social importance of this post but placing the universe back into balance. Thank you Kid Cudi for pulling your head out of your ass.

Visa ‘Football Evolution’

Dan — Thu, 18 Feb 2010 23:36:40 +0000

This ads got crazy sports fans, living the dream, lots of running, food, beard-growing, and weight-loss. Tell me that isn’t a recipe for fun. Saatchi and Saatchi, London.

Three Great Ads In Less Than 10 Words

Dan — Wed, 17 Feb 2010 19:41:01 +0000

Toohey’s New ‘Leak’ and ‘Nana’

Dan — Fri, 05 Feb 2010 16:42:45 +0000

Saatchi and Saatchi’s latest Toohey’s New campaign incorporates your standard college humor, only a bit more line-steppish than usual. In ‘Leak’, the helpful buddy clearly is shaking it more than twice.

Cadbury: ‘Shh’, ‘You’re Right’ and ‘The Check’

Dan — Fri, 31 Jul 2009 16:31:51 +0000

I see nothing wrong with the courtship techniques of any of these fine young men. Hopefully my girlfriend doesn’t read this. Great stuff from Del Campo Nazca Saatchi & Saatchi, Buenos Aires.

Fruit Rollups Stickerz: ‘Nature’

Dan — Mon, 27 Jul 2009 18:55:56 +0000

This is a great ad. Add a quirky, nonplussed park ranger and you have something awesome. Great stuff from Saatchi and Saatchi, New York.

Watch it.

Sony Cyber-Shot Marine Pack

Dan — Thu, 02 Jul 2009 16:51:08 +0000

Genius.

Saatchi and Saatchi Sydney.

Miller High Life Innovations

Dan — Tue, 30 Jun 2009 21:07:38 +0000

Saatchi and Saatchi New York hit a home run with this Miller High Life campaign. Retro-kitsch design and scathing copywriting evoke a smoke-filled bowling alley, char-grilled cheeseburgers, the faint scent of Brut, and the rough sandpaper feel of a quality man-beard. Kudos.

Jumping into a giant hole is equatable to not eating at Wendy’s

Dan — Wed, 25 Jul 2007 20:55:36 +0000

There’s something oddly pleasing about watching a bunch of dumbshits jump into a bottomless hole. From AdGabber. A Saatchi and Saatchi product.