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Toyota Prius: Prius Goes PluralToyota works with Saatchi and Saatchi LA to promote the upcoming Prius models in this stop-motion spot. Yep, not model, but models. This plurality has introduced an interesting problem but potentially fun marketing challenge: Finding out what to call the plural version of the Prius. Prien? Prii? I say call it Priuses and be done with it, but again I’m not a very creative person nor do I have patience for such trivial things.

Via Motionographer.

Briefed by Dan on January 18th, 2011 - Categories: Advertising,Animation,Art Direction,Auto,Copywriting,Saatchi & Saatchi,Video | - Comments (0)

Spoofs of the JFK assassination and 9/11 on the eve of its anniversary? This must be what they mean when people say “Pardon my French.”

Send hate mail to Courrier International and Saatchi & Saatchi, France. Learn to anticipate that, guys.

courrier 9/11 ad

courrier jfk ad

Briefed by Dan on September 8th, 2010 - Categories: Advertising,Copywriting,Print,Saatchi & Saatchi,Social Commentary,WTF | - Comments (0)

I’ve never had a gusher that didn’t gush. But I have had a pack of Shark Bites without a Great White. A poor boy’s dream died a little that day…

Briefed by Dan on July 12th, 2010 - Categories: Advertising,Candy,Funny,Saatchi & Saatchi,Video | - Comments (1)

megaforce-for-kid-kudi-pursuit-of-happinessIf you haven’t heard of Kid Cudi, please punch yourself until you lose consciousness. After you come to, just know that he’s a peddler of hot beats and is an accomplished hip hop artist and remixer. I always felt he was sort of a poor man’s Kanye West, only without the ego. Until now.

You see, talented production company MegaForce created an amazing video for Kid Cudi’s collab with MGMT and Ratatat that defied convention with its feats of perspective trickery. Watch it here.

All is good right? Nope. Kid Cudi decided to go with the alternate video above that doesn’t so much as defy convention, but define it. Obviously, Megaforce was none too pleased about his decision. A scan of their Twitter feed found this sentiment:

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Thankfully, not all was lost, as Megaforce still has been able to peddle their fine video techniques into other areas, such as this wonderful campaign for Orange.

UPDATE: After fans pitched a fit, Kid Cudi has decided to christen the Megaforce video as the official one, thus ruining the social importance of this post but placing the universe back into balance. Thank you Kid Cudi for pulling your head out of your ass.

Briefed by Dan on March 23rd, 2010 - Categories: Animation,Art,Art Direction,Best of,Candy,Print,Product Design,Saatchi & Saatchi,WTF | - Comments (0)

This ads got crazy sports fans, living the dream, lots of running, food, beard-growing, and weight-loss. Tell me that isn’t a recipe for fun. Saatchi and Saatchi, London.

Briefed by Dan on February 18th, 2010 - Categories: Advertising,Funny,Saatchi & Saatchi,Video | - Comments (0)

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Briefed by Dan on February 17th, 2010 - Categories: Advertising,Print,Saatchi & Saatchi | - Comments (4)

Saatchi and Saatchi’s latest Toohey’s New campaign incorporates your standard college humor, only a bit more line-steppish than usual. In ‘Leak’, the helpful buddy clearly is shaking it more than twice.

Briefed by Dan on February 5th, 2010 - Categories: Advertising,Beer/Alcohol,Funny,Saatchi & Saatchi,Video | - Comments (0)

I see nothing wrong with the courtship techniques of any of these fine young men. Hopefully my girlfriend doesn’t read this. Great stuff from Del Campo Nazca Saatchi & Saatchi, Buenos Aires.

Briefed by Dan on July 31st, 2009 - Categories: Advertising,Candy,Funny,Saatchi & Saatchi,Video | - Comments (0)

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This is a great ad. Add a quirky, nonplussed park ranger and you have something awesome. Great stuff from Saatchi and Saatchi, New York.

Watch it.

Briefed by Dan on July 27th, 2009 - Categories: Advertising,Awesome,Funny,Saatchi & Saatchi,Video | - Comments (0)

Genius.

Saatchi and Saatchi Sydney.

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Briefed by Dan on July 2nd, 2009 - Categories: Print,Saatchi & Saatchi | - Comments (0)