The Creative Brief » Public Service

Heal the Bay Campaign

Dan — Wed, 09 Feb 2011 14:31:10 +0000

Stunning image work by RLR Advertising for Heal the Bay, a non-profit environmental group trying to restore the Santa Monica Bay. Great work RLR, but is that seriously your website?

Government of Alberta ‘Trucker Safety’

Dan — Mon, 24 Jan 2011 15:07:49 +0000

The Government of Alberta and the Office of Traffic Safety try to make truckers who don’t wear their seatbelts feel like insufferable trash. By Calder Bateman.

War Child Gifts Campaign

Dan — Wed, 15 Dec 2010 13:45:26 +0000

Two spots where people almost die. Of course, this is meant to raise awareness for War Child Gifts, an initiative that provides gifts that allows families who are torn apart by war to rebuild. Get into the spirit of giving at WarChildGifts.ca. By john st.

Via glossy.

Google Zeitgeist 2010

Dan — Fri, 10 Dec 2010 05:30:27 +0000

It’s December, which means it’s time for year-end recaps.

Google’s Zeitgeist has been a popular yearly tradition, documenting the top keywords people searched for during the year. Now they’ve made it into a touching, engaging video (and of course manage to work in some Google product as well).

Watch.

City of Toronto’s Chuck & Vince Return

Dan — Wed, 03 Nov 2010 13:31:52 +0000

Due to the success of the first ad, The City of Toronto has once again employed Chuck & Vince to educate its citizens on proper waste disposal. I love that it’s a city government spot, and I love that it’s actually creative and well-done. Hey government, see what happens when you let the idea speak? I’m tired of government ads that make me scramble for the fast forward button. See Chuck & Vince’s old spot at the bottom of this post.

From glossy.

The Sex Offender Tracker App ft. Antoine Dodson

Dan — Tue, 26 Oct 2010 13:45:23 +0000

…and the commercialization of Antoine Dodson begins. Scooped from Paul.

10:10 Climate Change PSA

Dan — Tue, 12 Oct 2010 05:28:16 +0000

I refuse to give away the explosive twist in these climate change ads for 10:10, a global campaign whose goal is get everyone to reduce their carbon emissions by 10%. They tried to create a viral video that would blow up on the web, but it ended up blowing up in their faces. Anyways, give it a watch and get the rest of the scoop from Fast Company.

PSA’s About Going Green

Dan — Mon, 04 Oct 2010 23:40:27 +0000

Lately, I’ve been doing research on pro-environment PSA’s.

Sounds boring right?

Not when you find ads like these.

Beitech ‘Anorexic Funeral’

Dan — Tue, 14 Sep 2010 14:20:37 +0000

By McCann Erickson, Tel Aviv.

The Bump ‘Breastfeeding: Join the Boob-olution’

Dan — Tue, 24 Aug 2010 03:14:06 +0000

This spot for pregnancy advice website The Bump does a great job of selling the reasons for breastfeeding. Great! Where do I sign up? I’m willing to help some females practice, free of charge.

From AdFreak.