The Creative Brief » Public Service

The Bump ‘Breastfeeding: Join the Boob-olution’

Dan — Tue, 24 Aug 2010 03:14:06 +0000

This spot for pregnancy advice website The Bump does a great job of selling the reasons for breastfeeding. Great! Where do I sign up? I’m willing to help some females practice, free of charge.

From AdFreak.

YMCA Billboard

Dan — Mon, 23 Aug 2010 13:53:06 +0000

By TBWA Vancouver.

Heal the Bay ‘The Majestic Plastic Bag’

Dan — Wed, 18 Aug 2010 04:07:18 +0000

A wonderful mockumentary that follows the “treacherous” life of a plastic bag as it attempts to evade its natural predators like the the teacup Yorkie and park services. The mockumentary (VO’d by Jeremy Irons – BONUS!) was created to support the passage of AB 1998, a California bill that would ban single-use plastic bags from supermarkets, convenience stores, and other similar outlets. For more info, visit the Heal the Bay website. From The Huffington Post.

Hospital San José ‘Highway’

Dan — Tue, 29 Jun 2010 04:23:34 +0000

An award-winner by Ogilvy Mexico. You won’t get it until the very end.

This is where I’d normally make a comment about the ad making more sense if the woman was driving, but I have more class than that.

Movement For the Support of Social Integration ‘Turning Page’

Dan — Thu, 24 Jun 2010 14:35:17 +0000

Lovely stuff by Dpz São Paulo that forces people to face the issue of underprivileged children. Cognitive dissonance… now there‘s a selling strategy!

Volkswagen Fast Lane Campaign

Dan — Thu, 17 Jun 2010 04:15:16 +0000

How do you follow up Volkswagen’s brilliant Fun Theory campaign? With more of the same of course! DDB Stockholm’s Fast Lane campaign strongly continues the Fun Theory tradition of improving our world one smile at a time.

I vote for the ideals of the Fun Theory and Fast Lane to be implemented into every public works organization in the country. Everyone’s insurance premiums might go up a tad, but it’ll absolutely be worth it.

Amnesty International ‘Russian Dolls’

Dan — Tue, 15 Jun 2010 03:14:17 +0000

Amnesty International continues their quest to save those more unfortunate than ourselves, one excellent ad at a time. The television commercial gets bonus points for using Korobeiniki in the soundtrack – otherwise known to us non-Russians as “the Tetris song”.

International Anti-Fur Coalition ‘Fur Free’

Dan — Mon, 14 Jun 2010 16:27:01 +0000

Point Anti-Fur Coalition. Pro-Fur Coalition: Your response?

WWF ‘Ice’ and ‘Tree’

Dan — Thu, 03 Jun 2010 04:37:40 +0000

Mega-collage-photoshop craziness for the WWF. Copy: If the ice/the trees fall, we all fall. Let’s hope the polar bear and elephant don’t slip up either.

Dulux Walls ‘Let’s Colour Project’

Dan — Thu, 27 May 2010 04:15:06 +0000

Scooped from glossy: A fantastic 2:00 short film for Euro RSCG’s Let’s Colour Project. The spot features 120 different colours, a great soundtrack with Jonsi’s Go Do, and 650 hardworking people from Brazil, France, India, and London. It’s the best combination of advertising and public service I’ve seen this year.

Oh, and it’s directed by Adam Berg, the man behind one of the greatest spots in history, Philips Carousel. If you’ve never seen it, please leave this blog and never come back. But before you do, watch it at the bottom of this post.