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An ad that ties the remarkable true story of Roy Sullivan, a man who was struck by lightning seven times and someone with every right to hate nature, into an ad about being environmentally-friendly. I see what you did there.

Briefed by Dan on March 3rd, 2010 - Categories: Advertising, Product Design, Public Service, Video | - Comments (0)

This is fun! A disembodied wiener roams the bathroom looking for some, err, companionship. But the floating vajayjay’s will have none of it. It doesn’t make sense, but it doesn’t have to because it’s Russian and it’s a PSA. NSFW (which is ironic, since as I write this, I’m at work).

Briefed by Dan on January 21st, 2010 - Categories: Advertising, Animation, Awesome, Funny, Public Service, Video, Viral | - Comments (0)

Yellow Pages always has a lot of fun with their outdoor campaigns. Again, this one (with search item “magnets”) takes outdoor media and shoves it outside the box. By Shalmor Avnon Amichay/Y&R Interactive Tel Aviv. This and the one below are both stolen from BestAdsOnTV.com.

yellowpages_magnets

Briefed by Dan on July 16th, 2009 - Categories: Art Direction, Public Service, Uncategorized | - Comments (0)

Dutch Playmate and fetish model Ancilla Tilla titillates with a rousing strip tease before… well, I won’t give it away, but it isn’t pretty. From Revolver Media, Rotterdam for Wakker Dier, a Dutch non-profit organization for animal protection. As engaging as it is, advertising that compares humans to animals (of which PETA is famous for) is not only ridiculous, but a large reason why people have such negative opinions of animal welfare organizations. I understand they need to gather attention to their cause, but creating messages that shock are weak in concept and inevitably leave a bitter taste behind.

Briefed by Dan on July 1st, 2009 - Categories: Public Service, Social Commentary, Viral, WTFuck? | - Comments (1)

June 14th was World Blood Donor Day. You missed it because you were too busy doing something self-serving. Repent by watching this great ad with a fantastic payoff.

Briefed by Dan on June 29th, 2009 - Categories: Awesome, Copywriting, Funny, Public Service, Video | - Comments (0)

Briefed by Dan on October 23rd, 2007 - Categories: Nontraditional, Public Service | - Comments (0)

The sequel to Dove’s Evolution, Onslaught. Not near as cool, but still packs a powerful moral punch.

Briefed by Dan on October 2nd, 2007 - Categories: Public Service, Video, Viral | - Comments (0)

Untranslated from German, but some things just don’t have to translated to understand the concept. Furchterregend! That’s “awesome” for you non-Aryans.

Briefed by Dan on June 11th, 2007 - Categories: Green, Public Service, Video | - Comments (0)

Making the connection between smoky lungs and a floormat might seem a bit of a stretch, but here it really works.

Briefed by Dan on June 7th, 2007 - Categories: Nontraditional, Public Service | - Comments (0)