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An award-winner by Ogilvy Mexico. You won’t get it until the very end.

This is where I’d normally make a comment about the ad making more sense if the woman was driving, but I have more class than that.

Briefed by Dan on June 28th, 2010 - Categories: Advertising,Public Service,Video,WTF | - Comments (0)

Lovely stuff by Dpz São Paulo that forces people to face the issue of underprivileged children. Cognitive dissonance… now there‘s a selling strategy!

volkswagen-fastlaneHow do you follow up Volkswagen’s brilliant Fun Theory campaign? With more of the same of course! DDB Stockholm’s Fast Lane campaign strongly continues the Fun Theory tradition of improving our world one smile at a time.

I vote for the ideals of the Fun Theory and Fast Lane to be implemented into every public works organization in the country. Everyone’s insurance premiums might go up a tad, but it’ll absolutely be worth it.

Amnesty International continues their quest to save those more unfortunate than ourselves, one excellent ad at a time. The television commercial gets bonus points for using Korobeiniki in the soundtrack – otherwise known to us non-Russians as “the Tetris song”.

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Point Anti-Fur Coalition. Pro-Fur Coalition: Your response?

Briefed by Dan on June 14th, 2010 - Categories: Advertising,Public Service,Social Commentary,Video,WTF | - Comments (0)

Mega-collage-photoshop craziness for the WWF. Copy: If the ice/the trees fall, we all fall. Let’s hope the polar bear and elephant don’t slip up either.

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dulux-lets-colour-project2Scooped from glossy: A fantastic 2:00 short film for Euro RSCG’s Let’s Colour Project. The spot features 120 different colours, a great soundtrack with Jonsi’s Go Do, and 650 hardworking people from Brazil, France, India, and London. It’s the best combination of advertising and public service I’ve seen this year.

Oh, and it’s directed by Adam Berg, the man behind one of the greatest spots in history, Philips Carousel. If you’ve never seen it, please leave this blog and never come back. But before you do, watch it at the bottom of this post.

Let’s make one thing clear: The use of stop motion in advertising is nothing new. But as long as agencies keep finding new and creative ways to express it, I’ll keep watching. These three recent commercials are examples of that.

Smart Technologies: ‘The Magical Classroom’

Olympus PEN: ‘Pen Giant’

Revo Energy Drink: ‘Wall’

Marathon Kids wants everyone’s fat kids to ditch their timewasters and get in shape. Another by LatinWorks, Austin.

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Briefed by Dan on April 28th, 2010 - Categories: Advertising,Art Direction,Design,Print,Public Service | - Comments (0)

The Parental Control Bar will not only protect your kids, but will automatically turn your desktop folders into a risqué collage. Win! By LatinWorks, Austin.

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Briefed by Dan on April 28th, 2010 - Categories: Advertising,Art Direction,Design,Print,Public Service | - Comments (0)