Though I question the value of the product, there’s no questioning the value of great copywriting in an ad about poopy.

“When I number two, I look like number one.”

Classic. By JWT New York.

If you haven’t heard of Kid Cudi, please punch yourself until you lose consciousness. After you come to, just know that he’s a peddler of hot beats and is an accomplished hip hop artist and remixer. I always felt he was sort of a poor man’s Kanye West, only without the ego. Until now.

You see, talented production company MegaForce created an amazing video for Kid Cudi’s collab with MGMT and Ratatat that defied convention with its feats of perspective trickery. Watch it here.

All is good right? Nope. Kid Cudi decided to go with the alternate video above that doesn’t so much as defy convention, but define it. Obviously, Megaforce was none too pleased about his decision. A scan of their Twitter feed found this sentiment:

Thankfully, not all was lost, as Megaforce still has been able to peddle their fine video techniques into other areas, such as this wonderful campaign for Orange.

UPDATE: After fans pitched a fit, Kid Cudi has decided to christen the Megaforce video as the official one, thus ruining the social importance of this post but placing the universe back into balance. Thank you Kid Cudi for pulling your head out of your ass.

An ad that ties the remarkable true story of Roy Sullivan, a man who was struck by lightning seven times and someone with every right to hate nature, into an ad about being environmentally-friendly. I see what you did there.

This is probably not timely. In fact, I know for sure that it isn’t, and that Michelob began pushing their craft beer lineup years ago. But I noticed something at the store the other day that really caught my attention: they’re almost entirely done with a transformation into a giant microbrewery. Or at least I’m sure that’s what they want folks to think.

If this is the intent, then kudos for a large corporation being so committed to a new vision. This vision, apparently, involves moving away from their three most recognizeable brands, Michelob (now ‘Original Lager’), Michelob Light, and Michelob Ultra. I saw none of them at the grocery store. The shelves instead were populated by some of the beers you see above. Not an overnight shift by any means, but this is the first time that I’ve seen the craft beers without the main brands. Damn. I knew that the recent rise of microbreweries meant that the big guys would have to react somehow, but this is far and away beyond what I would have expected.

For what it’s worth, some of these beers aren’t too bad, either. The Amber Bock is especially reliable.

Cheers!

Fight fire with fire with these hot designs from French company Fire Design. They look so good, you’ll be hoping for (and/or setting?) fires just so you can use them.