A creative ad that has a bit more impact given current events. From McCann Worldwide, Mumbai.

Excellent creative work from the aptly named agency Rethink, Canada (the “rethink” part, not the Canada part… though I have nothing against Canadians. I love Barenaked Ladies, and the band is alright too).

Agency David&Goliath  communicates how Kia is focused on low-cost value by approaching the marketing the same way. Great stuff, but lets hope it was a busy beach.

Peter Jackson’s District 9 is looking good, though I daresay it’s treading boom-or-bust territory. Will it be too different for movie audience’s to swallow? Will it spend far too much time making a social commentary on the segregation-based injustices of today? I know one thing: I’m not digging the new PSA-based approach to the movie’s promotion (below). While the concept is original, it removes too much of the intensity and tension necessary to excite and engage the viewer.

On a related note, I went to the movies last night with my father. He went to use the restroom, but didn’t go in because of this nontraditional advert for the movie posted on the bathroom door. I clarified that it was just an ad and the restroom was not closed or out of order as he assumed. Ya gotta love disruptive advertising.

Nikon ingeniously launches the D700 model in Korea by simulating the red carpet and turning everyday passerby into would-be celebrities. Positioned at a busy Seoul subway station, this interactive billboard creates flashing camera lights as folks walk past. Following the red carpet leads them directly into a mall where they can buy it. Great campaign, but you’d have to be a celebrity to buy this damn camera. Good lord that is expensive.

From The Cool Hunter.

See the rest of this great campaign here.

Genius.