Coca-Cola follows up their magnificent Happiness Machine with the Happiness Truck, which hits the streets of Rio de Janeiro to deliver – what else? Happiness.

Love this campaign.

By Definition 6.

The latest ad for Harley-Davidson is nice, albeit a bit annoying in the audio department. The real news is it represents the first public effort by agency Victor & Spoils after Harley shockingly got fired by their previous agency, long-time partner Carmichael Lynch. And if you hadn’t heard, Victors & Spoils is an agency featuring some amazing talent (including top talent from Crispin Porter + Bogusky) that caused a tense wave in the industry because it works off of crowdsourcing principles. This ad was conceptualized by a “passionate amateur.”

Decent stuff. But it pales to classic Carmichael work. The one below, in particular, is still one of my favorite ads of all time.

Nettbuss creates an artsy, almost poetic ad for Norway’s Nettbuss that is as engaging as it is confusing. I mean, this is a bus ad right? You’ll ask the same question, but there’s no doubt this ad resonates. Warning: About .5 seconds worth of exposed breast may be seen.

Great stuff by Los & Co. Via Creativity Online.

Ad agency john st. mocks self-serving campaign summary videos with one of their own; a glorious satire about how they made little Chelsea Bedano’s 8th birthday a rousing, fully-integrated multi-touch success.

Love it. Via AdFreak.

Folks have been going on and on about the death of print for years now. iPad this. Touchscreen that. But perhaps it’s less about “death” and more about “dearth”: The dearth of good ideas that can make a medium sing, just like it has for all these new-fangled technologies. Here are a couple recent examples of print going beyond the constraints of its medium to deliver some real utility.

There’s no app for that.

Unique use of print by DDB.

Experiential websites are great. When they’re done in a way that doesn’t use Flash like this one, that’s better. And when they feature amazing illustration, that’s even betterer. And when they focus on cool iPhone/iTouch apps that you might actually want, that’s even bettererer. See Ben the Bodyguard and scroll.

Submitted by Kevin and Jeff. E.

File this under “Wish I’d Thought of That”: DDB Paris comes up with a stunningly simple, yet altogether awesome idea. For the launch of Bouygues Telecom’s Facebook presence, they created 1,000 physical books made directly from people’s Facebook pages. Bouygues is a French mobile phone and Internet service provider company, that, like similar US companies, probably rips people off.

Via AdFreak.

Boobie business cards. Via boob-lover Chad G.

Clemenger BBDO builds the “world’s biggest game outside Australia’s biggest game,” a ten-story, 42-ton version of the skill tester arcade game. Equipped with a giant electromagnet, the game contained over a $100,000 in prizes, including actual vehicles.