How does Ireland’s largest bookmaker, Paddy Power, promote its new iPhone app?

With tongue planted firmly in cheek, a barrage of great one-word copy and a dash of homoeroticism. Losing your life’s savings on the go has never been so cool!

The unbeatable Nike and Wieden + Kennedy team return with Throwdown, a highly watchable tour de sport featuring numerous athletes engaging in a friendly “sport off”.

The spot promotes Nike’s Free line. Besides being false advertising (the shoes are not free), the line promotes natural movement and simulate barefoot running.

Me like.

Sony launches the Xperia PLAY by fitting their trademark green ‘bot’ character with opposable thumbs. Let’s just say they don’t look like thumbs (in other words, they look like two wieners. I want you to think that when you watch this ad. It makes it a whole lot more fun).

The new phone literally appears to blend a phone with the PSP, with a neat slide-out videogame controller. Based on the success of this phone, look for a litany of copycat hybrids in the future like a phone/protractor, phone/blood-tester, and a phone/4-ply toilet paper dispenser.

Not sure I quite understand why the toys are involved, but who cares. This ad is a joy to look at.

And it sounds like yet another soundtrack inspired by Inception’s signature horn.

By Young and Rubicam, New York.

There are a number of these product testing ads for the Sony Ericcson Xperia X10 smartphone featuring glam rockers, guidos, surfers and models . But as usual, the ads featuring old people and little kids are the funniest.

By Dare Films.

Kevin frickin’ Bacon for the new Logitech Revue.

Experiential websites are great. When they’re done in a way that doesn’t use Flash like this one, that’s better. And when they feature amazing illustration, that’s even betterer. And when they focus on cool iPhone/iTouch apps that you might actually want, that’s even bettererer. See Ben the Bodyguard and scroll.

Submitted by Kevin and Jeff. E.

From BestAds.

Emoticon Boy is unhappy. Emoticon Boy is mean. Emoticon Boy is now in one of the best ads I’ve seen this year.

Big budget, big fun, and great music courtesy of Queen for South Africa’s new player in the cellular market, 8ta (a name based on “heita”, which means hello).

Fantastic work by McCann Erickson, South Africa.

Yay! We can finally ditch all our cardboard technological devices. It’s about freaking time. Good conceptual work (at least visually) by VCCP.