I don’t know where to begin with this one. Suffice to say, I’m now intrigued about this Minecraft game.

How does Ireland’s largest bookmaker, Paddy Power, promote its new iPhone app?

With tongue planted firmly in cheek, a barrage of great one-word copy and a dash of homoeroticism. Losing your life’s savings on the go has never been so cool!

You’ll want to take a shower after seeing these hot, sexy new Subaru Forester ads featuring near-naked (aren’t they always near-naked?) sumo hunks.

Well-executed and fun, but I’m a bit disappointed in the sumo tie-in. Really? It’s because the car is Japanese? That’s it? No line about “heavy-duty performance” or some other one-liner?

Oh well. By DDB Canada.

This is great.

A trailer for an award-winning short film by Johannes Nyholm. My artsy film critic take?

“The unique dichotomy between the clumsiness of inebriated adults and the gleefully untethered id of babies unaware of even the most basic social norms has has never been more clearly communicated in such short-form. Bravo!”

In what has been old hat (delightful, delightful old hat), Skittles and agency TBWA\Chiat\Day continue to crank out good, dumb fun.

Because they’re so random, varied and stupid, the spots don’t seem to lose steam like the Old Spice The Man Your Man Could Smell Like spots, which focus on a single character in new situations.

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The latest Old Spice ad is finally released! This, after a short pre-launch campaign that granted one lucky Old Spicer Super Fan status. As a Super Fan winner, 16 year old Chris Gatewood got full access to the new ad 24 hours before it hit the net. Oh, and some Super Bowl tickets.

Is it awesome? Yes. Mind-blowing? Debatable. Looks like there is finally a subtle feeling of diminishing returns on the whole campaign, but it’s still better than 98% of the ads out there. Discuss.

BBDO’s campaign for HBO has re-enacted key scenes of HBO flagship programs such as True Blood to hilarious effect. This one (which I somehow missed over the holidays) features Eastbound and Down, and it’s the best because of how gleefully demented it is. The cut to the graduation photo as the two parents suck face is absolutely priceless.

Inspired? Make your own re-enactment.