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Briefed by Dan on March 2nd, 2010 - Categories: Advertising, Copywriting, Print | - Comments (0)

Old Spice does it again with their latest round of ads. Why smell like sunflowers and babypowder, when you can smell like jetfighters and punching? From Carley.

Briefed by Dan on February 5th, 2010 - Categories: Advertising, Awesome, Copywriting, Funny, Video, Viral | - Comments (0)

A selection of Gold Film Lions winners from the Cannes Lions International Advertising Festival. It’s like (sort of, kind of, not really) being there!

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Fiat: ‘Crash Test Panda’

Marcel Paris

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Bafici Indie Films Festival: ‘Hindu’

Savaglio/TBWA, Bueno Aires

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Army Road Traffic Accidents: ‘Autobahn’

Golley Slater Group, Cardiff

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Breast Cancer Research Trust: ‘Dying Old’

Y&R, Auckland

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James Boag’s Draught: ‘Pure Waters’

Publicis Mojo, Sydney

Briefed by Dan on July 17th, 2009 - Categories: Advertising, Awesome, Beer/Alcohol, Copywriting, Funny, Soundtrack, Video, Visually Stunning | - Comments (0)

shepardfairey

Shepard Fairey’s famous Obama prints get parodied in ways ranging from the hilarious, to highly political, to borderline offensive. Good work to the guy who managed to fit in Baraka from Mortal Kombat. From Rene Wanner’s Poster Page.

Briefed by Dan on July 16th, 2009 - Categories: Art, Awesome, Copywriting, Design, Funny | - Comments (0)

In sticking with the outdoor advertising kick I’m apparently on, here’s a pleasantly delightful offering from agency de pasquale in Australia. Originally released in June 2008, I must’ve missed it. Glad Buzzfeed is on the take.

For those of you who are clueless when it comes to geography, Phuket is a city in Thailand that is one of Air Asia’s destinations.

airasia

Briefed by Dan on July 16th, 2009 - Categories: Advertising, Copywriting | - Comments (0)

The best ads and creative videos featured in the Creative Brief/Ad News email newsletter from 2007. There’s a lot of fun stuff, so don’t miss out! Enjoy.

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BEST AD OF 2007: Fathead ‘Urlacher’

Irreverent. Well-written. And a fire-breathing bear. I rest my case.

By Weiden+Kennedy, New York.

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Runnerup: Nike ‘Leave Nothing’

Probably the popular choice, this is an adrenaline-pumping roller coaster ride  that draws chills. The ‘Last of the Mohicans’ soundtrack brings it all together.

Also by Weiden+Kennedy (Portland).

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Honorable Mention: Lux

A great concept fueled by high production values, top-notch art direction, and a rousing soundtrack.  This is storytelling advertising at its finest.

Agency unknown.

lux

Watch the Lux ad.

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While I’m on this Microsoft kick, I’d like to call attention to the Bing Search Overload ads that’ve been gracing primetime for about a month. Like CP+B’s I’m a PC and Laptop Hunters campaigns, this $100 million marketing campaign from  JWT brilliantly finds the essence of the consumer appeal. For the I’m a PC campaign, it was “PC people are anyone and everyone.” For the Laptop Hunters, it was “Mac’s are great but not for the budget-conscious.” And for this campaign, JWT positions Microsoft’s Bing as a search tool that understands and identifies with consumer frustration with keyword-centric search engines. Good stuff.

I tried Bing as I’ve been looking for kitchen remodeling tips, and it has continually surprised me at how relevant the results are compared with Google. It doesn’t win every battle mind you, but it’s good enough that I’ll be using it whenever Google fails me. And that is exactly the main problem for Microsoft… Bing might be a better tool, but it could prove impossible to cure our addiction to googling.

Briefed by Dan on July 3rd, 2009 - Categories: Ad/Campaign Review, Advertising, Copywriting, Opinion, Video | - Comments (0)

Irreverent hilarity brings the IE 8 experience to awkward life. And we have a Dean Cain sighting, ladies and gentlemen. Great stuff by Bradley and Montgomery. Tipped off by Dustin over at The Uber Farm.

Briefed by Dan on July 2nd, 2009 - Categories: Advertising, Awesome, Copywriting, Funny, Video | - Comments (0)

Saatchi and Saatchi New York hit a home run with this Miller High Life campaign. Retro-kitsch design and scathing copywriting evoke a smoke-filled bowling alley, char-grilled cheeseburgers, the faint scent of Brut, and the rough sandpaper feel of a quality man-beard. Kudos.

Briefed by Dan on June 30th, 2009 - Categories: Art Direction, Beer/Alcohol, Copywriting, Funny, Print, Saatchi & Saatchi | - Comments (0)

June 14th was World Blood Donor Day. You missed it because you were too busy doing something self-serving. Repent by watching this great ad with a fantastic payoff.

Briefed by Dan on June 29th, 2009 - Categories: Awesome, Copywriting, Funny, Public Service, Video | - Comments (0)