Rhett & Link are back in the saddle, using Dentyne Pure to fund a video rap battle.

If you’re thinking, “I’m interested in how JWT Toronto creatively executes a spot  for Smarties featuring a blue cat,” click on the video directly below.

If you’re thinking, “You know what Dan, a talking blue cat that has magical Smarties powers is just too conventional for me,” watch the fan-made remix below that.

Aussie radio station 95.3 FM honors Jimi Hendrix and Australian rock gods Bon Scott (AC/DC) and Micheal Hutchence (INXS) by keeping their music alive.

Great stuff  by Three Drunk Monkeys via Ads of the World.

Fiat joins forces with Diesel to launch the limited edition Fiat 500. The campaign encourages folks to “disconnect” from their online social lives and experience social media behaviors out there in the real world. As evidenced by the sex and potty humor, this spinoff campaign fits right in with Diesel’s current Be Stupid campaign. Which is kind of stupid.

Sent by Kevin Fuller.

ReadWriteWeb has the scoop on how the Old Spice response videos were made; in other words, how Wieden + Kennedy managed to own the Internet for two days. The summary? Real-time surfing for comments, writing, taping, editing and uploading in order to average about seven minutes per video… and a very long couple of days for the W + K creative team and Isaiah Mustafa.

From t-minus.

Here are other recaps/results from the campaign:

• The Old Spice Social Media Campaign by the Numbers (Mashable)
• We Are Social’s Old Spice Analysis (We Are Social)
• The Old Spice Campaign Generated 35 Million Views in Seven Days (ClickZ)

Well, I watched every single one. Yes, every single one of the 25 gajillibajillion Old Spice Response videos featuring everyone’s favorite towel-wearing, cake-making, kitchen-building, swan-diving, beast of a man who wears an array of wonderfully-scented Old Spice products.

As I stated before, I was hoping Wieden and Kennedy (the brainchilds behind these Old Spice commercials) would try not to overexpose Isaiah Mustafa and desensitize us to the campaign. So what do they do? They let Isaiah hold a video conversation with THE ENTIRE INTERNET.

But somehow… it worked. As quickly as it began, it ended and I actually found myself wanting more. Brilliantly written, it would have been quite a scene to be in the war room as the busy copywriters and creative team blitzed and poured over every relevant post, comment or tweet, then quickly rushed Isaiah onset to majestically translate every single response.

The Man Your Man Could Smell Like talks to regular joes, his real-life daughter (Re: Haley), flirts with Demi Moore (Re: @mrskutcher), joshes with Twitter, and even dogs on rival ad agency Crispin Porter and Bogusky’s Subservient Chicken campaign. Which, when all is said and done, could prove to be the inferior viral marketing campaign based on the latest numbers and opinions. Enjoy.

Volkswagen makes a good point. By Almap BBDO.

An odd Slurpee commercial (I wouldn’t expect it any other way) that promotes a new flavor and a video contest. Using a literal “brain freeze” as a creative vehicle, it — wait, is that Andrew WK?

With yet another solid Old Spice outing, I can only hope that this wonderful Old Spice mirth and nonsense continues as it is: Short, absurd, clever advertising. God forbid there is an offshoot or television spinoff or some other crass, poorly conceived attempt to cash in.

Keep the bar high and leave it a slow drip, Old Spice and W+K. Please.

Fresh off winning Best Commercial of the Year at Cannes , Old Spice returns with the sequel to The Man Your Man Could Smell Like.

Awesome.

Good to see you again, Isaiah Mustafa.