Former martial artist and action film star turned overweight commercial flameout, Steven Seagal, joins Clemenger BBDO’s latest campaign for Carlton Dry. The gist? Win the chance to have former 7th black belt aikido student turned overweight animal rights activist and supporter of the 14th Dalai Lama, Steven Seagal, play as you in a three-minute action film. Who wouldn’t want a former actor/producer/writer turned overweight recording artist and reserve deputy sheriff play them in a mini-movie?

This is awesome.

I refuse to give away the explosive twist in these climate change ads for 10:10, a global campaign whose goal is get everyone to reduce their carbon emissions by 10%. They tried to create a viral video that would blow up on the web, but it ended up blowing up in their faces. Anyways, give it a watch and get the rest of the scoop from Fast Company.

Glossy highlights this hilarious short by Tim Godsall of Biscuit starring Ewen Bremner and Lance Henriksen (of Millenium fame. Anyone ever watch that show? Hey, just because I can hum the entire opening theme doesn’t mean I actually watched the show. But I digress.).

If you’re a boy and wasn’t a dipshit growing up, you will identify with this short.

They cut out the part when she goes to the bathroom and Mr. T scares her turds into flushing themselves.

By McCann Erikson NY.

And yes, any Mr. T ad will always get the “awesome” tag.

I love the new Gatorade spots  featuring Peyton Manning, Dwight Howard, Usain Bolt, and other mega-athletes for Gatorade’s new G Series product line. The ad combines the right visual imagery with just the right hook: A curiously vintage ragtime bopper that steadily builds crescendo. It isn’t an oldie, however; it was written by R& B producer David Banner and sung by Kermit Quinn specifically for the campaign. Download the track below.

0 David Banner & Kermit Quinn – Gatorade Has Evolved

Even though Gatorade has been struggling, these ads by TBWA/Chiat/Day might help them get back on the right track. It better; PepsiCo has dubbed the G Series “the biggest spend for a launch in our history.” That’s saying a lot from a company that has launched an incredible number of worldwide brands. Scoop from AdFreak.

American Express hits hard with a star-studded cast to talk about The Members Project, a charitable initiative where folks can vote on a cause they believe in. But this isn’t your normal “plea ad.” For one thing, it’s not complete crap.