The Creative Brief » Candy

Skittles ‘Fist’

Dan — Wed, 09 Feb 2011 14:45:04 +0000

In what has been old hat (delightful, delightful old hat), Skittles and agency TBWA\Chiat\Day continue to crank out good, dumb fun.

Because they’re so random, varied and stupid, the spots don’t seem to lose steam like the Old Spice The Man Your Man Could Smell Like spots, which focus on a single character in new situations.

Snickers ‘Focus Group’

Dan — Thu, 13 Jan 2011 14:31:57 +0000

Mars Bar ‘The Crying Phone’

Dan — Mon, 29 Nov 2010 14:44:43 +0000

The craziest thing about this ad isn’t the twist; it’s the fact that someone is actually using a pay phone.

By CLM BBDO.

Snickers ‘Halloween Grocery Store Lady’

Dan — Wed, 06 Oct 2010 13:25:28 +0000

Let the Halloween-themed ads begin. Creepiness by BBDO.

Cadbury’s Tumbles ‘The Tumbles Machine’

Dan — Wed, 25 Aug 2010 13:38:35 +0000

Rube Goldberg has been done a thousand times before. But like girls on a trampoline or people face-planting, it’s always worth watching.

From the creative director: “We felt that the commercial needed to be taken in one take to be believable. This was a highly technical process. More than 17,000 Cadbury Tumbles had to be weighed to get only 8 Tumbles with the correct weight and circumference to be able to flow through the machine and trigger each phase of its journey.”

By Promise, South Africa via BizCommunity.

Mentos Rainbow ‘Spider’

Dan — Thu, 12 Aug 2010 03:35:25 +0000

Reason #465 to hate spiders is on display in this ad for the newest Mentos confectionary, Mentos Rainbow. Right after reason #464 (they don’t taste good) and reason #463 (they think ill of everyone’s mother). Damn spiders.

By BBH.

Starburst ‘Zombie’

Dan — Tue, 10 Aug 2010 03:27:40 +0000

The only thing more contradictory than two contradictory Scottish Koreans pondering the contradictory nature of Starburst is the living dead. Naturally.

By TBWA\, who are so ridiculously creative they put a backslash in their name.

Smarties ‘Blue Cat’

Dan — Thu, 22 Jul 2010 05:00:05 +0000

If you’re thinking, “I’m interested in how JWT Toronto creatively executes a spot for Smarties featuring a blue cat,” click on the video directly below.

If you’re thinking, “You know what Dan, a talking blue cat that has magical Smarties powers is just too conventional for me,” watch the fan-made remix below that.

Fruit Gushers ‘Defused’

Dan — Mon, 12 Jul 2010 13:37:24 +0000

I’ve never had a gusher that didn’t gush. But I have had a pack of Shark Bites without a Great White. A poor boy’s dream died a little that day…

Vigorsol ‘Walrus’

Dan — Mon, 12 Jul 2010 13:20:17 +0000

Vigorsol is a gum that tastes like you’re bonding with a walrus. It’s about damn time! From BBH.