If you’re thinking, “I’m interested in how JWT Toronto creatively executes a spot  for Smarties featuring a blue cat,” click on the video directly below.

If you’re thinking, “You know what Dan, a talking blue cat that has magical Smarties powers is just too conventional for me,” watch the fan-made remix below that.

I’ve never had a gusher that didn’t gush. But I have had a pack of Shark Bites without a Great White. A poor boy’s dream died a little that day…

Vigorsol is a gum that tastes like you’re bonding with a walrus. It’s about damn time! From BBH.

Does this mean anyone who uses hand puppets has bad breath? Good thing the puppets I use don’t require hands.

By CLM BBDO.

Skittles, as long as you keep TBWA/Chiat/Day around, I’ll taste the rainbow any freaking time you want.

A hilarious spot promoting the launch of the new Skittles Fizzl’d Fruits.

All the cows in the alps have mysteriously disappeared!

In unrelated news, there has been an upswell in horse/duck/sheep/tractor populations.

Great shiz by Ogilvy London.

Scoop by Fuller.

Turns out the boogeyman doesn’t crave flesh, he just has a nasty chewing habit.

Stride to the rescue in another fine effort by JWT, New York.

If you haven’t heard of Kid Cudi, please punch yourself until you lose consciousness. After you come to, just know that he’s a peddler of hot beats and is an accomplished hip hop artist and remixer. I always felt he was sort of a poor man’s Kanye West, only without the ego. Until now.

You see, talented production company MegaForce created an amazing video for Kid Cudi’s collab with MGMT and Ratatat that defied convention with its feats of perspective trickery. Watch it here.

All is good right? Nope. Kid Cudi decided to go with the alternate video above that doesn’t so much as defy convention, but define it. Obviously, Megaforce was none too pleased about his decision. A scan of their Twitter feed found this sentiment:

Thankfully, not all was lost, as Megaforce still has been able to peddle their fine video techniques into other areas, such as this wonderful campaign for Orange.

UPDATE: After fans pitched a fit, Kid Cudi has decided to christen the Megaforce video as the official one, thus ruining the social importance of this post but placing the universe back into balance. Thank you Kid Cudi for pulling your head out of your ass.

If chocolate is sexy, then ganache must be its lewd, lascivious cousin. By Mother, London.

Some mysteries are never meant to be solved. Unless you’re the type that welcomes destructive Ostrich-riding businessmen into your home.