The Creative Brief » Beer/Alcohol

Carlton Draught ‘Slo Mo’

Dan — Thu, 19 Aug 2010 13:46:11 +0000

Clemenger BBDO recognizes that everything is better in slow motion.

Even asscrack.

Newcastle Brown Ale ‘Sanjay’

Dan — Wed, 16 Jun 2010 18:01:14 +0000

Poor Sanjay receives a stunning revelation. By Vitro.

Sapporo ‘Legendary Biru’

Dan — Mon, 07 Jun 2010 17:20:46 +0000

The Sapporo brewing process is revealed through this amazing spot by agency Dentsu, Canada. If it looks familiar, the spot was created as a collaboration between production houses Crush, Sons and Daughters, and Marco Brambilla, the man responsible for the incredible Civilization video for Standard Hotel in NYC.

From Ads of the World.

Magners ‘Straight’ and ‘Catch’

Dan — Mon, 29 Mar 2010 03:30:31 +0000

A quaint campaign by quaint UK agency Red Brick Road that tells the quaint Magners story with a quaint mix of tone and humor. It’s quite quaint.

Stella Artois ‘Security Camera’

Dan — Fri, 19 Mar 2010 03:28:41 +0000

Something in these security camera feeds doesn’t belong. If you guessed the tiger-skin rug, you’re right.

Carlton Draught ‘Any Excuse’ Campaign

Dan — Thu, 18 Mar 2010 15:20:11 +0000

The philosophical physiology between body parts and beer, as performed by a pedophilically creepy folk trio.

Well-played, Clemenger BBDO.

Happy St. Patty’s Day

Dan — Wed, 17 Mar 2010 18:38:03 +0000

Drink, be merry, don’t drive. BBDO Toronto’s Guinness campaign from 2007 says it all. From AdFreak.

Toohey’s New ‘Leak’ and ‘Nana’

Dan — Fri, 05 Feb 2010 16:42:45 +0000

Saatchi and Saatchi’s latest Toohey’s New campaign incorporates your standard college humor, only a bit more line-steppish than usual. In ‘Leak’, the helpful buddy clearly is shaking it more than twice.

Michelob Craft Beers

Fitz — Thu, 13 Aug 2009 21:01:03 +0000

This is probably not timely. In fact, I know for sure that it isn’t, and that Michelob began pushing their craft beer lineup years ago. But I noticed something at the store the other day that really caught my attention: they’re almost entirely done with a transformation into a giant microbrewery. Or at least I’m sure that’s what they want folks to think.

If this is the intent, then kudos for a large corporation being so committed to a new vision. This vision, apparently, involves moving away from their three most recognizeable brands, Michelob (now ‘Original Lager’), Michelob Light, and Michelob Ultra. I saw none of them at the grocery store. The shelves instead were populated by some of the beers you see above. Not an overnight shift by any means, but this is the first time that I’ve seen the craft beers without the main brands. Damn. I knew that the recent rise of microbreweries meant that the big guys would have to react somehow, but this is far and away beyond what I would have expected.

For what it’s worth, some of these beers aren’t too bad, either. The Amber Bock is especially reliable.

Cheers!

Cannes Lions 2009: Gold Film Lions

Dan — Fri, 17 Jul 2009 14:40:19 +0000

A selection of Gold Film Lions winners from the Cannes Lions International Advertising Festival. It’s like (sort of, kind of, not really) being there!

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The Creative Brief » Beer/Alcohol

Carlton Draught ‘Slo Mo’

Newcastle Brown Ale ‘Sanjay’

Sapporo ‘Legendary Biru’

Magners ‘Straight’ and ‘Catch’

Stella Artois ‘Security Camera’

Carlton Draught ‘Any Excuse’ Campaign

Happy St. Patty’s Day

Toohey’s New ‘Leak’ and ‘Nana’

Michelob Craft Beers

Cannes Lions 2009: Gold Film Lions

Fiat: ‘Crash Test Panda’

Marcel Paris

Bafici Indie Films Festival: ‘Hindu’

Savaglio/TBWA, Bueno Aires

Army Road Traffic Accidents: ‘Autobahn’

Golley Slater Group, Cardiff

Breast Cancer Research Trust: ‘Dying Old’

Y&R, Auckland

James Boag’s Draught: ‘Pure Waters’

Publicis Mojo, Sydney