I think the thumbnail explains it all.

A viral created for Wildfire Beer that once again confirms for all of us that slow-motion and near-naked fat people are awesome.

Folks have been going on and on about the death of print for years now. iPad this. Touchscreen that. But perhaps it’s less about “death” and more about “dearth”: The dearth of good ideas that can make a medium sing, just like it has for all these new-fangled technologies. Here are a couple recent examples of print going beyond the constraints of its medium to deliver some real utility.

There’s no app for that.

One of best PSA’s you’ll ever see. Although I fear the target audience is a bit too specific to be effective.

Designated drivers for the mafia and other criminal organizations, take heed!

By Made in Valby. Via BestAds.

Sorry Dos Equis, but The Most Interesting Man in the World can’t light a candle to Heineken and The Coolest Man in the World. Or at least that’s what this man appears to be in this epic 90-second masterpiece that kickstarts Heineken’s new global campaign and tagline, “Open Your World.”

Via Popsop.

Former martial artist and action film star turned overweight commercial flameout, Steven Seagal, joins Clemenger BBDO’s latest campaign for Carlton Dry. The gist? Win the chance to have former 7th black belt aikido student turned overweight animal rights activist and supporter of the 14th Dalai Lama, Steven Seagal, play as you in a three-minute action film. Who wouldn’t want a former actor/producer/writer turned overweight recording artist and reserve deputy sheriff play them in a mini-movie?

I wouldn’t normally post a radio ad, but I’ve been doing some radio research lately and DDB‘s Real Men of Genius campaign for Bud Light has always been strong in the copywriting department. Enjoy.

Speight’s Summit all-natural beer will make you want to leave everything behind and cavort in the mountains.  And chase wildlife. And punch boars.

By Publicis Mojo.

Clemenger BBDO builds the “world’s biggest game outside Australia’s biggest game,” a ten-story, 42-ton version of the skill tester arcade game. Equipped with a giant electromagnet, the game contained over a $100,000 in prizes, including actual vehicles.

The folks at Bundaberg would like to apologize for their previous ad, in which a golf-hating crocodile met an unfortunate fate.

There is so much to like in this ad. Suffice to say, I have a soft spot for dapper gentlemen. And rum.

“Top-shelf thinking” by Diageo Australia.