Poor Sanjay receives a stunning revelation. By Vitro.

The Sapporo brewing process is revealed through this amazing spot by agency Dentsu, Canada. If it looks familiar, the spot was created as a collaboration between production houses Crush, Sons and Daughters, and Marco Brambilla, the man responsible for the incredible Civilization video for Standard Hotel in NYC.

From Ads of the World.

A quaint campaign by quaint UK agency Red Brick Road that tells the quaint Magners story with a quaint mix of tone and humor. It’s quite quaint.

Something in these security camera feeds doesn’t belong. If you guessed the tiger-skin rug, you’re right.

The philosophical physiology between body parts and beer, as performed by a pedophilically creepy folk trio.

Well-played, Clemenger BBDO.

Drink, be merry, don’t drive. BBDO Toronto’s Guinness campaign from 2007 says it all. From AdFreak.

Saatchi and Saatchi’s latest Toohey’s New campaign incorporates your standard college humor, only a bit more line-steppish than usual. In ‘Leak’, the helpful buddy clearly is shaking it more than twice.

This is probably not timely. In fact, I know for sure that it isn’t, and that Michelob began pushing their craft beer lineup years ago. But I noticed something at the store the other day that really caught my attention: they’re almost entirely done with a transformation into a giant microbrewery. Or at least I’m sure that’s what they want folks to think.

If this is the intent, then kudos for a large corporation being so committed to a new vision. This vision, apparently, involves moving away from their three most recognizeable brands, Michelob (now ‘Original Lager’), Michelob Light, and Michelob Ultra. I saw none of them at the grocery store. The shelves instead were populated by some of the beers you see above. Not an overnight shift by any means, but this is the first time that I’ve seen the craft beers without the main brands. Damn. I knew that the recent rise of microbreweries meant that the big guys would have to react somehow, but this is far and away beyond what I would have expected.

For what it’s worth, some of these beers aren’t too bad, either. The Amber Bock is especially reliable.

Cheers!

A selection of Gold Film Lions winners from the Cannes Lions International Advertising Festival. It’s like (sort of, kind of, not really) being there!

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Fiat: ‘Crash Test Panda’

Marcel Paris

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Bafici Indie Films Festival: ‘Hindu’

Savaglio/TBWA, Bueno Aires

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Army Road Traffic Accidents: ‘Autobahn’

Golley Slater Group, Cardiff

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Breast Cancer Research Trust: ‘Dying Old’

Y&R, Auckland

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James Boag’s Draught: ‘Pure Waters’

Publicis Mojo, Sydney

Foster’s VB (Victoria Bitter) is considered Australia’s favorite full strength beer. Droga5, Sydney launches The Regulars, “one of the largest beer commercials ever produced in Australia” for VB featuring a cast of over 1500 – including multiple cameo’s of Australian sports stars and personalities – as well as a crew of 150. The ad was meant to enthusiastically portray what makes Australians authentically Australian, and it clearly shows in the ad. But it’s enjoyable even for us Americans.

Here’s some translations: “Chucking a sickie” means ducking out of work by calling in sick. A “Cashed Up Bogan” refers to a person of blue-collar background who now has a lot of money and spends it on conspicuously expensive items. “Blokes punching above their weight” refers to average looking guys who snag highly attractive females (you know, like Michael Douglas).