The Creative Brief » Art Direction

The Work of Yum Yum

Dan — Fri, 03 Sep 2010 13:45:03 +0000

London-based Yum Yum is a duo of director/designers out to create work that makes people smile. They’re doing a good job.

Jimmy Dean ‘Morning Villains’

Dan — Tue, 31 Aug 2010 05:11:49 +0000

Jimmy Deans rolls out their full “Jimmy D’s” line with a summary right out of a police blotter: Creepy guys in costumes eff around with adolescents.

From MarketWatch. By TBWA\Chiat\Day.

Fuel TV ‘Excitebike’ Ident

Dan — Thu, 26 Aug 2010 03:59:20 +0000

Really diggin’ this ident for Fuel TV. Seeing Excitebike come to life reminds me of how I felt watching the Mario Bros. hit the big screen. Sort of. Dennis Hopper, you will be missed.

By Brand New School. From Motionographer.

Cadbury’s Tumbles ‘The Tumbles Machine’

Dan — Wed, 25 Aug 2010 13:38:35 +0000

Rube Goldberg has been done a thousand times before. But like girls on a trampoline or people face-planting, it’s always worth watching.

From the creative director: “We felt that the commercial needed to be taken in one take to be believable. This was a highly technical process. More than 17,000 Cadbury Tumbles had to be weighed to get only 8 Tumbles with the correct weight and circumference to be able to flow through the machine and trigger each phase of its journey.”

By Promise, South Africa via BizCommunity.

Yeasayer ‘Madder Red’ & MGMT ‘Congratulations’ Music Videos

Dan — Wed, 25 Aug 2010 04:52:19 +0000

Indie darlings and personal faves MGMT and Yeasayer have ridden the path to pseudo-stardom by being a bit left of center. So why not continue to ride that wave with music videos featuring leftover puppets from one of Jim Henson’s acid trips?

W… T… F.

But give the edge to Yeasayer for the Kristen Bell casting.

YMCA Billboard

Dan — Mon, 23 Aug 2010 13:53:06 +0000

By TBWA Vancouver.

RDCA Academy of Martial Arts ‘High Heels’

Dan — Fri, 20 Aug 2010 04:00:18 +0000

By Zubi Advertising.

PAMS ‘For the Love of Food’

Dan — Thu, 19 Aug 2010 13:30:53 +0000

Simply marvelous stuff by agency Barnes Catmur & Friends and talented director Jonny Kofoed, who has some behind the scenes insight on his website. From Motionographer.

Heal the Bay ‘The Majestic Plastic Bag’

Dan — Wed, 18 Aug 2010 04:07:18 +0000

A wonderful mockumentary that follows the “treacherous” life of a plastic bag as it attempts to evade its natural predators like the the teacup Yorkie and park services. The mockumentary (VO’d by Jeremy Irons – BONUS!) was created to support the passage of AB 1998, a California bill that would ban single-use plastic bags from supermarkets, convenience stores, and other similar outlets. For more info, visit the Heal the Bay website. From The Huffington Post.

Case-Mate ’2010: A Case Odyssey’

Dan — Tue, 17 Aug 2010 04:47:36 +0000

Like many product manufacturers, Case-Mate produces their products using cheap Asian labor – as this video clearly shows.

To make matters worse, the video directs users to imakemycase.com, a website where visitors design their own phone cases. As if cheap Asian labor wasn’t enough, they force average Americans like you and I to work for them for free! Outrage. I’ll probably make one and buy it.