One of the most amazing videogame trailers I’ve ever seen, and it just may be the most controversial.

Dead Island is a “survival horror first-person shooter with RPG elements” slated for release in 2011 for Xbox 360, PS3 and PC.

I’m keeping my eye on this one. Awesome find by Kevin.

Energizer introduces a series of entertaining animated vignettes highlighting their “ability to last longer.” Why the quotations? The videos cite nice figures, such as “lasts 65% longer”, or “20 hours longer”. But the videos aren’t comparing Energizer batteries to the competition (as you would assume), but to Energizer’s own line of batteries. The beauty of fine print, ladies and gentleman! Oh well. Fun stuff that is probably TBWA’s first campaign for Energizer since they won the global biz.

I don’t typically post showreels on this blog. But when you have a one the best in the biz putting together an incredible reel, you do it. The Mill is a fantastic production and special effects company behind some of this blog’s favorite ads, including Das Handwerk’s Craft, Adidas’ Star Wars Cantina, DirecTV’s Opulence, and yes, even Nike’s Write the Future and Old Spice’s The Man Your Man Could Smell Like.

Much love.

Toyota works with Saatchi and Saatchi LA to promote the upcoming Prius models in this stop-motion spot. Yep, not model, but models. This plurality has introduced an interesting problem but potentially fun marketing challenge: Finding out what to call the plural version of the Prius. Prien? Prii? I say call it Priuses and be done with it, but again I’m not a very creative person nor do I have patience for such trivial things.

Via Motionographer.

Though I haven’t seen the movie Machete yet, I want to. And I want to see it even more after this excellent dual brand collab between Lipton and 20th Century Fox that condenses the entire movie into one minute. By Mekanism.

Plan on seeing the  new Yogi Bear movie? You know who you are.

But forget about it. You have the ending right here. And it’s absolutely not what you’d expect.

An amazingly detailed short film created by Edmund Earle, a Rhode Island School of Design student. From Brand Flakes for Breakfast.

Another fun spin on the evolution concept, though this time with some clever animation and some yodeling.

I love me some yodeling.

Wicked short film/music video featuring the track Judgement Day by The Thunderclaps. Mixing stop-motion and cartoon, the piece is bold and in-your-face and highly reminiscent of highly stylized anime. I can’t think of a better way to start a Friday.

Produced by WIZZ.

Another incredibly impressive music video by Edouard Salier, this time a “prequel” to his previous video (for Massive Attack’s “Splitting the Atom” at the bottom of this post). Boy is it a worthy followup; which is saying a lot since “Splitting the Atom” is one of my all-time favorite music videos.

Dark and badass stuff (despite the bunny). From Motionographer.