The Creative Brief » Animation

The Work of Yum Yum

Dan — Fri, 03 Sep 2010 13:45:03 +0000

London-based Yum Yum is a duo of director/designers out to create work that makes people smile. They’re doing a good job.

Chef Boyardee ‘Blankey’

Dan — Thu, 26 Aug 2010 04:09:18 +0000

This ad reminds me of my childhood blankey which I’m wrapped in right now. We get along OK, but he hates the wash and coincidentally he hates black lights. Stay away from him with the black lights. By Venables Bells & Partners. From Glossy.

Fuel TV ‘Excitebike’ Ident

Dan — Thu, 26 Aug 2010 03:59:20 +0000

Really diggin’ this ident for Fuel TV. Seeing Excitebike come to life reminds me of how I felt watching the Mario Bros. hit the big screen. Sort of. Dennis Hopper, you will be missed.

By Brand New School. From Motionographer.

PAMS ‘For the Love of Food’

Dan — Thu, 19 Aug 2010 13:30:53 +0000

Simply marvelous stuff by agency Barnes Catmur & Friends and talented director Jonny Kofoed, who has some behind the scenes insight on his website. From Motionographer.

The Sucker Punch Trailer

Dan — Tue, 27 Jul 2010 05:07:12 +0000

Hot off the frickin’ press: The Zack Snyder directed film (Watchmen, 300) that made waves at Comic-Con. Described as “Alice in Wonderland with machine guns,” do you really need any more reason to buy a ticket?

From EW.

Shaun White Skateboarding ‘Transformation’

Dan — Tue, 13 Jul 2010 14:26:50 +0000

Skateboarders add to their general reputation as ruffians and delinquents by destroying a city and turning it into a skatepark. What a bunch of jerks. By Cutwater.

HP ‘Hit Print’

Dan — Thu, 08 Jul 2010 03:51:14 +0000

HP kills a tree and dumps a 100 gallons of ink in their new viral effort. The sequel to the original HP video created by talented duo Tom Wrigglesworth and Matt Robinson, the new one is officially commissioned by HP this time. I have to agree with the commenters on Creative Review; the new one reeks of corporate influence and lacks the magic of the original.

BLU ‘Big Bang Boom’

Dan — Wed, 07 Jul 2010 13:39:06 +0000

Got a whole 10 minutes? Watch this. Don’t complain! The history of the world takes some time.

Blu is known for their fantastic wall painting animations and this is their latest, most ambitious effort yet. Submitted by Nate C.

AT-AT Day Afternoon

Dan — Wed, 30 Jun 2010 16:35:28 +0000

A simple heartwarming story about a boy and his AT-AT. Must be one of them newfangled genetically engineered breeds.

Skip Detergent ‘Black and White’

Dan — Tue, 29 Jun 2010 13:48:42 +0000

Skip Detergent tries to tell two stories with the same animation in this illusory spot. I applaud the creative approach, but both stories end up being fractured and difficult to clearly follow.