The Creative Brief » Advertising

Case-Mate ‘Living With Steel Wool Hands’

Dan — Thu, 02 Sep 2010 13:59:58 +0000

Case-Mate follows up their weird 2010: A Case Odyssey video with another viral doozy. Funny, but possibly NSFW.

You may regret watching it. But you may regret not watching it. Eh? Ever think about that?

From ettf.

Walkers ‘Extra Crunchy’

Dan — Wed, 01 Sep 2010 14:46:01 +0000

For their biggest brand launch in 8 years, Walkers hires the services of Lionel Richie. I approve.

By AMV BBDO. From Talking Retail.

Jimmy Dean ‘Morning Villains’

Dan — Tue, 31 Aug 2010 05:11:49 +0000

Jimmy Deans rolls out their full “Jimmy D’s” line with a summary right out of a police blotter: Creepy guys in costumes eff around with adolescents.

From MarketWatch. By TBWA\Chiat\Day.

SportChek ‘Helmet’

Dan — Mon, 30 Aug 2010 03:45:56 +0000

16 seconds of wonderful motherly rebuttal.

By Bos, Toronto.

Chef Boyardee ‘Blankey’

Dan — Thu, 26 Aug 2010 04:09:18 +0000

This ad reminds me of my childhood blankey which I’m wrapped in right now. We get along OK, but he hates the wash and coincidentally he hates black lights. Stay away from him with the black lights. By Venables Bells & Partners. From Glossy.

Fuel TV ‘Excitebike’ Ident

Dan — Thu, 26 Aug 2010 03:59:20 +0000

Really diggin’ this ident for Fuel TV. Seeing Excitebike come to life reminds me of how I felt watching the Mario Bros. hit the big screen. Sort of. Dennis Hopper, you will be missed.

By Brand New School. From Motionographer.

Cadbury’s Tumbles ‘The Tumbles Machine’

Dan — Wed, 25 Aug 2010 13:38:35 +0000

Rube Goldberg has been done a thousand times before. But like girls on a trampoline or people face-planting, it’s always worth watching.

From the creative director: “We felt that the commercial needed to be taken in one take to be believable. This was a highly technical process. More than 17,000 Cadbury Tumbles had to be weighed to get only 8 Tumbles with the correct weight and circumference to be able to flow through the machine and trigger each phase of its journey.”

By Promise, South Africa via BizCommunity.

Nicorette ‘Name Change’

Dan — Wed, 25 Aug 2010 04:36:12 +0000

What’s in a name? Shame. By TBWA\Chiat\Day.

The Bump ‘Breastfeeding: Join the Boob-olution’

Dan — Tue, 24 Aug 2010 03:14:06 +0000

This spot for pregnancy advice website The Bump does a great job of selling the reasons for breastfeeding. Great! Where do I sign up? I’m willing to help some females practice, free of charge.

From AdFreak.

YMCA Billboard

Dan — Mon, 23 Aug 2010 13:53:06 +0000

By TBWA Vancouver.