I don’t know where to begin with this one. Suffice to say, I’m now intrigued about this Minecraft game.

Coca-Cola follows up their magnificent Happiness Machine with the Happiness Truck, which hits the streets of Rio de Janeiro to deliver – what else? Happiness.

Love this campaign.

By Definition 6.

You need a big mouth to put this hunk of meat in your mouth. <knee slap> I tell my girlfriend that all the time!

The Puma Love Run looks like a fun one to run for some copulation. By Ogilvy, Melbourne.

How does Ireland’s largest bookmaker, Paddy Power, promote its new iPhone app?

With tongue planted firmly in cheek, a barrage of great one-word copy and a dash of homoeroticism. Losing your life’s savings on the go has never been so cool!

You’ll want to take a shower after seeing these hot, sexy new Subaru Forester ads featuring near-naked (aren’t they always near-naked?) sumo hunks.

Well-executed and fun, but I’m a bit disappointed in the sumo tie-in. Really? It’s because the car is Japanese? That’s it? No line about “heavy-duty performance” or some other one-liner?

Oh well. By DDB Canada.

The latest ad for Harley-Davidson is nice, albeit a bit annoying in the audio department. The real news is it represents the first public effort by agency Victor & Spoils after Harley shockingly got fired by their previous agency, long-time partner Carmichael Lynch. And if you hadn’t heard, Victors & Spoils is an agency featuring some amazing talent (including top talent from Crispin Porter + Bogusky) that caused a tense wave in the industry because it works off of crowdsourcing principles. This ad was conceptualized by a “passionate amateur.”

Decent stuff. But it pales to classic Carmichael work. The one below, in particular, is still one of my favorite ads of all time.

No copy necessary in this highly visual ad extolling the virtues of Batelco’s mobile directory. By agency FP7/BAH, Bahrain.

The unbeatable Nike and Wieden + Kennedy team return with Throwdown, a highly watchable tour de sport featuring numerous athletes engaging in a friendly “sport off”.

The spot promotes Nike’s Free line. Besides being false advertising (the shoes are not free), the line promotes natural movement and simulate barefoot running.

Me like.