Fiat joins forces with Diesel to launch the limited edition Fiat 500. The campaign encourages folks to “disconnect” from their online social lives and experience social media behaviors out there in the real world. As evidenced by the sex and potty humor, this spinoff campaign fits right in with Diesel’s current Be Stupid campaign. Which is kind of stupid.

Sent by Kevin Fuller.

ReadWriteWeb has the scoop on how the Old Spice response videos were made; in other words, how Wieden + Kennedy managed to own the Internet for two days. The summary? Real-time surfing for comments, writing, taping, editing and uploading in order to average about seven minutes per video… and a very long couple of days for the W + K creative team and Isaiah Mustafa.

From t-minus.

Here are other recaps/results from the campaign:

• The Old Spice Social Media Campaign by the Numbers (Mashable)
• We Are Social’s Old Spice Analysis (We Are Social)
• The Old Spice Campaign Generated 35 Million Views in Seven Days (ClickZ)

Well, I watched every single one. Yes, every single one of the 25 gajillibajillion Old Spice Response videos featuring everyone’s favorite towel-wearing, cake-making, kitchen-building, swan-diving, beast of a man who wears an array of wonderfully-scented Old Spice products.

As I stated before, I was hoping Wieden and Kennedy (the brainchilds behind these Old Spice commercials) would try not to overexpose Isaiah Mustafa and desensitize us to the campaign. So what do they do? They let Isaiah hold a video conversation with THE ENTIRE INTERNET.

But somehow… it worked. As quickly as it began, it ended and I actually found myself wanting more. Brilliantly written, it would have been quite a scene to be in the war room as the busy copywriters and creative team blitzed and poured over every relevant post, comment or tweet, then quickly rushed Isaiah onset to majestically translate every single response.

The Man Your Man Could Smell Like talks to regular joes, his real-life daughter (Re: Haley), flirts with Demi Moore (Re: @mrskutcher), joshes with Twitter, and even dogs on rival ad agency Crispin Porter and Bogusky’s Subservient Chicken campaign. Which, when all is said and done, could prove to be the inferior viral marketing campaign based on the latest numbers and opinions. Enjoy.

Man of men Isaiah Mustafa walks us through the creation of the new Old Spice ad on G4′s excellent Attack of the Show. Yet again, the spot is supposedly CGI-free.

Other revelations? Prosthetic legs, real power tools, harnesses, and man-made waterfalls. The only thing he refuses to reveal is how he ends up in jeans at the end. My theory? The “jean legs” are fake and he’s standing behind them.

Odd pop culture pairings (Tetris blocks versus Contra, anyone? Worms versus Darkwing Duck?) abound in these awesome animated shorts for Russia’s Hrusteam Snacks. They’re clever, punchy and all about pure, unadulterated fun. Talented production house Red Medusa produced over 40 of these bad boys, and I have to say, they are a wonderful way to kill a paid afternoon at work.

From Motionographer.

Like the ads for FirstBank posted previously, agency Bos shows us what happens if you don’t use the services of “said client.” Of course, to hilarious effect.

From AdFreak.

TDA Boulder promotes Colorado’s largest locally-owned bank with three new :30′s and a :60 featuring (you guessed it) plot twists. Fun fun fun. If only the payoff copy hit a wee bit harder… From AgencySpy.

Leo Burnett’s new Mayhem campaign for Allstate marks a slight change of direction from the deep-voiced reassurances of Dennis Haysbert. Perhaps Allstate is gettin’ loose with their creative paths ala Geico, who seemingly whore themselves out with a ridiculous variety of campaigns that feature a gecko, a bundle of mischievous cash and nonplussed cavemen. Read more on the campaign at some New York paper’s website.

How do you follow up Volkswagen’s brilliant Fun Theory campaign? With more of the same of course! DDB Stockholm’s Fast Lane campaign strongly continues the Fun Theory tradition of improving our world one smile at a time.

I vote for the ideals of the Fun Theory and Fast Lane to be implemented into every public works organization in the country. Everyone’s insurance premiums might go up a tad, but it’ll absolutely be worth it.

I usually can’t stand case study videos. But here’s one from students for the 2010 Future Lions competition (by students Nicolai Villads, Peter Ammentorp and Interactive Designer Raul Montenegro) about a mobile app that doesn’t seem so impressive at first glance. However, it won me over in the way it creates a complete experience. By doing more than just creating a “whining baby” app and incorporating other friends, their phones and their social networks, the app creates a real metaphor for the usefulness of Durex condoms.