Former martial artist and action film star turned overweight commercial flameout, Steven Seagal, joins Clemenger BBDO’s latest campaign for Carlton Dry. The gist? Win the chance to have former 7th black belt aikido student turned overweight animal rights activist and supporter of the 14th Dalai Lama, Steven Seagal, play as you in a three-minute action film. Who wouldn’t want a former actor/producer/writer turned overweight recording artist and reserve deputy sheriff play them in a mini-movie?

File this under “Wish I’d Thought of That”: DDB Paris comes up with a stunningly simple, yet altogether awesome idea. For the launch of Bouygues Telecom’s Facebook presence, they created 1,000 physical books made directly from people’s Facebook pages. Bouygues is a French mobile phone and Internet service provider company, that, like similar US companies, probably rips people off.

Via AdFreak.

The craziest thing about this ad isn’t the twist; it’s the fact that someone is actually using a pay phone.

By CLM BBDO.

See you Monday.

Yay! We can finally ditch all our cardboard technological devices. It’s about freaking time. Good conceptual work (at least visually) by VCCP.

Boobie business cards. Via boob-lover Chad G.

I’d love to have read the patents on these. Patent # 5093489: “Plastic weiner dog that ingests and dispenses neon yellow feces.” Patent # 5093490: “Disembodied plastic head with snot-pulling, brain-popping spring action.”

I think I just found my favorite toy company.

Via Boing Boing.

Another fun spin on the evolution concept, though this time with some clever animation and some yodeling.

I love me some yodeling.

I wouldn’t normally post a radio ad, but I’ve been doing some radio research lately and DDB‘s Real Men of Genius campaign for Bud Light has always been strong in the copywriting department. Enjoy.

Smart copywriting. An ad that encourages us to get off our duffs and watch real music by forcing us to look inward at our stupid, lazy digital selves. By Marcus Thomas.