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Colenso BBDO hypes Frucor’s V Guarana Energy Drink with some dangerous-looking stunts featuring a burdgeoning spin-off of parkour called pomparkour. Pomparkour combines the use of hooked ladders to climb buildings (the French art of Pompier) with urban exploration (the French art of Parkour).
Scintillating stuff that is apparently more real than fake. Too bad I’m more interested in buying one of those ladders than the energy drink. Learn more about the campaign at StopPress.
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