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Leo Laporte from TWiT interviews Wieden + Kennedy geniuses Craig Allen and Eric Kallman about everyone’s favorite Old Spice ad. Don’t have 20 minutes to spare? Here’s the gist:
- This ad is done with set trickery. The bathroom is lifted by a 50 ft. crane off of a half-boat set. He then sits on a contraption that slides him over a horse. CGI only comes into play when they’re splicing in a fake hand that spits diamonds and when they’re painting out part of the contraption in the final shot.
– The shoot was done on the 57th take on the 3rd day.- Isaiah Mustafa is the actor. He’s a true man’s man… strong arms, deep voice, and a former professional football player for the Seattle Seahawks.
From the W+K blog.
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