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Rube Goldberg is channeled in this incredible video from a band getting more attention for their videos than their music. Kind of like R.Kelly, who went from “the guy who did I Believe I Can Fly” to “the guy who peed on an underage girl.”
How did this video get made (the OK Go one, not the R. Kelly one)? Four total months, 60 people, and 60 takes over two days. Wired.com has the scoop.
BONUS: The other OK Go video for the same song. Also great, but not quite on the same level.
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