Overall, the Super Bowl was a big fat “meh”. The game wasn’t the high-scoring affair it was promised to be, and none of the ads presented any sort of creative breakthrough. Call me a cynic, but it was really more of the same… slapstick humor, midde-aged white guy goofiness, random animal hijinks, and more GoDaddy ads that make me ashamed to be in the ad biz. The only one to hit the mark creatively and effectively was Google’s entry. They kept the focus on the product, and in that way were able to make a poignant comment on how important the internet (and specifically, Google Search) can be in our lives. But I’m sure most folks probably thought it was too boring.

If you’re really keeping count, you could probably say that the real Super Bowl winner was the actor in the ads below. How many commercial actors can lay claim to starring spots in not one, but two Super Bowl spots… in the same Super Bowl? As average as the ads are, that’s still pretty impressive. So kudos to you, Paul Giamatti look-alike.

1 Comment »

1. 

   Google wins overall, IBM wins for funniest, and CareerBuilder wins for the tag “Expose Yourself to Something Better”. Nice picks.

   Comment by Kyle Stebbins — February 8, 2010 at 8:50 pm

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