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Remember the fun Barclaycard ‘Waterslide‘ ad, where a fellow commutes through an incredibly long waterslide that connects directly to his home? It was as much fun as it was damningly unrealistic. It was a great ad, but I postulated that his commute back to work would not be so pleasant (especially if he had to make his way laboriously back up the slide). Recognizing this conundrum, Barclay’s agency BBH decided to create another ad that answers the question of how these folks can get back to work; with the aid of Barclaycard of course.
And why is it when I read that paragraph back to myself, the narration in my head sounds British?
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