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Foster’s VB (Victoria Bitter) is considered Australia’s favorite full strength beer. Droga5, Sydney launches The Regulars, “one of the largest beer commercials ever produced in Australia” for VB featuring a cast of over 1500 – including multiple cameo’s of Australian sports stars and personalities – as well as a crew of 150. The ad was meant to enthusiastically portray what makes Australians authentically Australian, and it clearly shows in the ad. But it’s enjoyable even for us Americans.

Here’s some translations: “Chucking a sickie” means ducking out of work by calling in sick. A “Cashed Up Bogan” refers to a person of blue-collar background who now has a lot of money and spends it on conspicuously expensive items. “Blokes punching above their weight” refers to average looking guys who snag highly attractive females (you know, like Michael Douglas).

Briefed by Dan on July 15th, 2009 - Categories: Ad/Campaign Review,Advertising,Beer/Alcohol,Funny,Video | - Comments (0)

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