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Nikon ingeniously launches the D700 model in Korea by simulating the red carpet and turning everyday passerby into would-be celebrities. Positioned at a busy Seoul subway station, this interactive billboard creates flashing camera lights as folks walk past. Following the red carpet leads them directly into a mall where they can buy it. Great campaign, but you’d have to be a celebrity to buy this damn camera. Good lord that is expensive.
From The Cool Hunter.
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