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In an effort to communicate to the consumer how “green” (re: fuel efficient) GM really is, the talking suits are thinking about an ingenius solution: Change the logo to green. Sure, they have more effecient vehicles now, but pardon John Q. Public for struggling with the new approach after being spoon-fed gas-guzzling family tanks and big block low-profile roadhuggers for over 100 years.
But hey, I can’t fault them for working the angles. In fact, I believe a color change could be quite effective in creating some good ‘ole fashioned earned media. I mean, here I am blogging about it.
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