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Above, we have a fairly creative student take on a pet product that aids in digestion. Creative enough to earn Bronze in a student competition in 2005, but also creative enough…
…to be potentially plagiarized by this agency piece for a similar product, which took home a 2007 Cannes Gold Lion for JWT Sydney. Who was the Creative Director on this piece? Robin Ideas? Admit it, that was a good one.
But I digress… is this a coincidence? Can two people on opposite ends of the earth individually come up with a concept featuring a bright light shining out of a dog’s ass? Could it be the same person? How the hell does a concept earn a bronze at a piddling student competition, then take a silver at a high-end professional competition? Does anyone really care?
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