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Every once in awhile, I’ll take a look at some agencies doing some interesting work. So let’s step back and envy, admire, be inspired by, and steal ideas from, a hip little agency in Cleveland called Brokaw.
Despite the lame name, they seem to have a keen grasp on the nuances of pairing solid design with even better copy. In doing so, they’re able to say a lot without saying that much. The Horton Crossbow ads below are an example. Rather than finesse around a sensitive subject, they embrace it. The result is great copywriting that will might offend but damn, will it grab.
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