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Briefed by Dan on June 29th, 2007 - Categories: Funny,Video | - Comments (0)

Every once in awhile, I’ll take a look at some agencies doing some interesting work. So let’s step back and envy, admire, be inspired by, and steal ideas from, a hip little agency in Cleveland called Brokaw.

Despite the lame name, they seem to have a keen grasp on the nuances of pairing solid design with even better copy. In doing so, they’re able to say a lot without saying that much. The Horton Crossbow ads below are an example. Rather than finesse around a sensitive subject, they embrace it. The result is great copywriting that will might offend but damn, will it grab.

Briefed by Dan on June 25th, 2007 - Categories: Agency Spotlight,Copywriting,Print | - Comments (0)

Generally, cuteness is like a crutch for the advertising world. No concept? Who cares! Toss in a baby or puppy, stamp, and send. But this works because the concept isn’t about the babies, but what they’re doing (of course, it doesn’t hurt that they’re ridiculously cute).

Also, this is my favorite ad featuring topless girls that I can watch in the office.

Briefed by Dan on June 20th, 2007 - Categories: Video | - Comments (0)

Ya gotta love the Avis-esque, self-depreciating-but-telling-it-like-it-is copy. Balls, baby. Balls.

Briefed by Dan on June 19th, 2007 - Categories: Copywriting,Funny,Print | - Comments (0)

Stereotypes aren’t all that bad. They sure make great weapons in an epic battle. For UK newspaper News on Sunday.  Agency is Bartle Bogle Hegarty (try saying that three times fast).

Briefed by Dan on June 19th, 2007 - Categories: Funny,Video | - Comments (0)

More great ads for Burger King, this time a bit more creepy than usual. Best line: “Did you hear about the panda?” I can imagine the brainstorm.

Now if you’ll excuse me, I’m going to rub the Whopper on my chest so I can be a real man.

See Office Cowboys and Sorority Stache.

Briefed by Dan on June 17th, 2007 - Categories: Burger King,Fast Food,Funny,Video | - Comments (0)

One of the most overtly random and yet utterly delightful ads ever.  The moral: don’t do LSD and drive.  Do yourself a favor and view it.  Now. Launch Renault Megane’s Difficult Path. By Publicis, Spain (who appear to be much more off-base than their Parisian counterparts from yesterday’s post).

Briefed by Dan on June 16th, 2007 - Categories: Auto,Awesome,Funny,Video,Visually Stunning,WTF | - Comments (0)

Publicis, Paris creates a visually stunning ad for Renault’s Clio. A bit insulting to us consumers but when an ad looks this good, who cares?

Briefed by Dan on June 15th, 2007 - Categories: Auto,Soundtrack,Video,Visually Stunning | - Comments (0)

Briefed by Dan on June 12th, 2007 - Categories: Funny,Nontraditional | - Comments (0)

Wolff Olins, the company that created the much-discussed (and much-trashed) 2012 Olympics logo drafts a rebuttal for the naysayers. I like it… shows character.

Briefed by Dan on June 11th, 2007 - Categories: Funny | - Comments (0)