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Every once in awhile, I’ll take a look at some agencies doing some interesting work. So let’s step back and envy, admire, be inspired by, and steal ideas from, a hip little agency in Cleveland called Brokaw.
Despite the lame name, they seem to have a keen grasp on the nuances of pairing solid design with even better copy. In doing so, they’re able to say a lot without saying that much. The Horton Crossbow ads below are an example. Rather than finesse around a sensitive subject, they embrace it. The result is great copywriting that will might offend but damn, will it grab.
Generally, cuteness is like a crutch for the advertising world. No concept? Who cares! Toss in a baby or puppy, stamp, and send. But this works because the concept isn’t about the babies, but what they’re doing (of course, it doesn’t hurt that they’re ridiculously cute).
Also, this is my favorite ad featuring topless girls that I can watch in the office.
Ya gotta love the Avis-esque, self-depreciating-but-telling-it-like-it-is copy. Balls, baby. Balls.
Stereotypes aren’t all that bad. They sure make great weapons in an epic battle. For UK newspaper News on Sunday. Agency is Bartle Bogle Hegarty (try saying that three times fast).
More great ads for Burger King, this time a bit more creepy than usual. Best line: “Did you hear about the panda?” I can imagine the brainstorm.
Now if you’ll excuse me, I’m going to rub the Whopper on my chest so I can be a real man.
See Office Cowboys and Sorority Stache.
One of the most overtly random and yet utterly delightful ads ever. The moral: don’t do LSD and drive. Do yourself a favor and view it. Now. Launch Renault Megane’s Difficult Path. By Publicis, Spain (who appear to be much more off-base than their Parisian counterparts from yesterday’s post).
Publicis, Paris creates a visually stunning ad for Renault’s Clio. A bit insulting to us consumers but when an ad looks this good, who cares?
Wolff Olins, the company that created the much-discussed (and much-trashed) 2012 Olympics logo drafts a rebuttal for the naysayers. I like it… shows character.














