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Overall, the Super Bowl was a big fat “meh”. The game wasn’t the high-scoring affair it was promised to be, and none of the ads presented any sort of creative breakthrough. Call me a cynic, but it was really more of the same… slapstick humor, midde-aged white guy goofiness, random animal hijinks, and more GoDaddy ads that make me ashamed to be in the ad biz. The only one to hit the mark creatively and effectively was Google’s entry. They kept the focus on the product, and in that way were able to make a poignant comment on how important the internet (and specifically, Google Search) can be in our lives. But I’m sure most folks probably thought it was too boring.
If you’re really keeping count, you could probably say that the real Super Bowl winner was the actor in the ads below. How many commercial actors can lay claim to starring spots in not one, but two Super Bowl spots… in the same Super Bowl? As average as the ads are, that’s still pretty impressive. So kudos to you, Paul Giamatti look-alike.
Old Spice does it again with their latest round of ads. Why smell like sunflowers and babypowder, when you can smell like jetfighters and punching? From Carley.
This ad is rigid with innuendo and double entendre. But I find it hard to believe that a man can erect that much wood simply by pounding some pills. Let’s not get too cocky, Viagra.
Saatchi and Saatchi’s latest Toohey’s New campaign incorporates your standard college humor, only a bit more line-steppish than usual. In ‘Leak’, the helpful buddy clearly is shaking it more than twice.
There’s finally a market for Leatherface’s daughter’s blood-lust. Albeit, it’s a very small (but deadly) one.
Combines two things any man would want. Along with an arrest warrant.
Do you get off on watching girls cry? First of all, get off this blog. Second of all, have I got the product for you!
Your argument, good sir, is well-stated.
Items are from Geekologie and Hello Kitty Hell. The Hello Kitty link came from Dustin, who probably has the damn site bookmarked.
Kudos to McCann-Erickson, NY for bringing back the nostalgia of all those fun/annoying as hell Wrigley’s Big Red gum commercials. And trust me - I’ve been to hell. And it’s pretty annoying.
I wanted to resist posting this but it’s simply too damn cute to ignore.
BEHOLD… SMILE DOG!
I’ve seen my share of “really sharp knife” ads in my day. Haven’t seen one like this. From GREY, Tokyo.
Former Thought District intern (who became our Graphic Designer, then Art Director) Dustin Tomes has updated his webfolio (The UberFarm) with some sweet new work. He’s now playing with the big boys as an Interactive Art Director at Crispin Porter + Bogusky. ‘Ole Dust, ya done did us proud.







